Mercedes Sells 666 cars in 8 hours with 3-point ‘Twitter’-Commerce Plan


Here’s how to sell cars fast on Twitter. Create a special limited edition that will not be available for sale elsewhere – a Twitter exclusive. Theme and schedule the special edition around a popular calendar event (e.g. Chinese New Year) Don’t ask for full payment, just a deposit (e.g. 1.5%) That’s how Mercedes sold more than 1 car per minute (666 in 8 hours (480 minutes))...

Mercedes Group Buy Campaign: Selling a Car a Minute


Joining the ranks of The Gap and Dell, Mercedes is venturing into the Group Buy arena – allowing consumers to club together and buy its diminutive Smart car at a group discount (-22%) off list price. Trialling the group-buy deal in China, on the “Juhuasuan”¬†group-buy platform of China’s largest e-commerce site Taobao, Mercedes sold 205 Smart cars in 204 minutes on...

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)



Enter your Email:
Preview | Powered by FeedBlitz