Posts in tag

McDonalds


McDonalds do good quotes. Best of the bunch (until now) was McDonald’s CMO Larry Light of brand-journalist-not-brand-manager fame (Forrester have developed this idea recently in a new report on the death of the brand manager (reincarnated as brand advocate)), with┬áhis “mass marketing today is a mass mistake” soundbite that caused a stir and had Adage’s …

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