Consumer Psychology for a Digital Age

Martha Stewart

Media Companies Find Interest in Pinterest; Implications for Retail Brands [screenshots]

Pinterest, the new social media darling, has gotten the attention of media brands like Martha Stewart, Cooking Light, Home & Garden, Elle Décor, House Beautiful and Country Living. This interest is

Social Commerce Rule of Thumb, Part 2: Following Authorities, Tastemakers and Trendsetters

This is the second in a six-part series on social commerce heuristics – a term I refer to as “rule of thumb” – that provides practical examples of social shopping

Martha Stewart Teams with Social Commerce Startup OpenSky to Share Personal Favorites [screenshots]

Martha Stewart* is in a new relationship, not with a “significant other,” but with social commerce startup OpenSky.com. The reason? To share products she has hand-selected as her personal favorites