Consumer Psychology for a Digital Age


Social Commerce Platform Overview: Bazaarvoice – the Voice of the Marketplace

A few years ago, my wife and I visited Hell’s Kitchen Flea Market in New York City. Hundreds of people were milling about, multiple conversations among customers were taking place

Social Commerce Platform Overview: Shopkick – Mobile Commerce on Steroids

Shopkick¬†–¬†the mobile commerce app for iPhone and Android that knows when users walk into a store and rewards them with points called “kicks” just for doing so – may be

Macy's, Sears & Walgreens Join the Social Commerce Party [Screenshots]

In the lead up to holiday season, big US retailers are jumping on the social commerce train. First up, is department store Macy’s, which, taking a cue from Diesel’s Diesel