TagLexus

Social Commerce Should Happen All Along Purchase Journey Says Moontoast Founder

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Remember how Ford Motor Company launched its 2011 Explorer on Facebook instead of at the big annual Detroit auto show? Luxury carmaker Lexus recently did something similar when it debuted the new 2014 IS and IS F Sport models using a combination of Facebook ads and a 10-minute video live streamed in fans’ news feeds. According to AdWeek, 100,000 individuals watched the live video and some...

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Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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