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Juicy Couture


What do Gucci, Juicy Couture, Neiman Marcus, Barney’s, SSense, Target, ASOS, HomeBase, and The Sanctuary Spa have in common?  They are all early adopters of shoppable videos, now an integrated part of YouTube functionality.  Click on an item of furniture, apparel or cosmetics in a YouTube video and an embedded hot link takes you to a product page, …

Some interesting results from e-commerce specialist for luxury brands CreateTheGroup.com (Burberry, Donna Karan, Fendi, Juicy Couture, Louis Vuitton, Marc Jacobs, Tom Ford, Stella McCartney…) Since launching a social commerce platform for Juicy Couture, called Club Couture, conversion rates have jumped 162 percent. (And non-financial metrics have also jumped; exposure (page views) up 141 percent and …

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