Posts in tag

Heinz


Chirpify CEO Chris Teso recently weighed in on the social commerce debate by sharing his definition of the term. (Just for the record Chirpify is a social commerce and payments platform for Twitter and Instagram.) In the opening paragraph of his post, Teso states that the definition of social commerce has changed from recommendations of …

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4 weeks, 2127 sales – 1 sale per 8 fans – and a 200% (32,810) increase in Facebook ‘Likes’. That’s what the Heinz temporary popup gift-shop on the brand’s UK Facebook page delivered in October 2011 (covered here, and here, with result reported here), selling personalised cans of “Get Well” Soup for fans to send …

Here’s a short BBC video news report on f-commerce, showcasing the Heinz fan-store selling personalised Get Well soup. As Robin Grant, global managing director from the agency We Are Social¬†behind the Heinz initiative points out in the clip, the primary goal of the fan-store is to activate advocates.

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So Ketchup King Heinz has thrown up a Pop-Up Fan-Store in Facebook selling personalised cans of Heinz soup to UK Heinz fans. The pop-up store allows Heinz fans (and-only fans) to send personalised ‘get-well’ cans of Heinz soup to friends suffering from post-summer distress disorder – i.e. Autumn colds and chills, for a ¬£1.99 ($3.00) …

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It’s interesting and mildly ironic that with so many prestige brands jumping on the f-commerce (Facebook e-commerce) train that it is a grocery brand, Heinz ketchup, showing the world (in our opinion) how smart f-commerce is done. Heinz has opened up a pop-up ‘tryvertising’ f-store on Facebook (tryvertising = advertising by sampling designed to create …

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