Consumer Psychology for a Digital Age


E-Commerce Experts Bustos & Gerten on F-Commerce – #Fail or Fan-tastic?

So two e-commerce experts, Get Elastic‘s Linda Bustos and 8thBridge‘s Wade Gerten, have weighed in on the news and ensuing debate that a number of brands including JC Penney, Gamestop, Nordstrom and GAP are shutting up shop on

F-Commerce Future: Bulls, Bears, Fans or Five Blind Men and an Elephant

Last week, an article on financial news site took a derogatory tone when it reported on the future of f-commerce. Its case was built based on the number of

Social Commerce Platform Overview: Groupon – Lucrative or Loss-Leader?

According to Wikipedia, Groupon – a portmanteau derived from “group coupon” – is a daily deal website that features heavily discounted gift certificates usable at local or national companies. The

Gap@Groupon | Commentary Roundup

The web is still digesting last week’s Gap social commerce promotion that generated $11m sales in one day. Hosted on the group buy Groupon platform, the “$25 for a $50 certificate” is one

Summer of Social Commerce Love | Gap with Groupon, Target with Gilt

So it’s the season of social commerce love – brands and social commerce platforms in all sorts of exotic combinations. Hot on the heels of Gap’s promotional affair with Foursquare/Twitter/Facebook,