Consumer Psychology for a Digital Age


E-Commerce Experts Bustos & Gerten on F-Commerce – #Fail or Fan-tastic?

So two e-commerce experts, Get Elastic‘s Linda Bustos and 8thBridge‘s Wade Gerten, have weighed in on the news and ensuing debate that a number of brands including JC Penney, Gamestop, Nordstrom and GAP are shutting up shop on

F-Commerce Future: Bulls, Bears, Fans or Five Blind Men and an Elephant

Last week, an article on financial news site took a derogatory tone when it reported on the future of f-commerce. Its case was built based on the number of