Consumer Psychology for a Digital Age

Frictionless Sharing, Social Curation Key to Social Commerce Success [screenshots]

As the trend toward the use of social commerce increases, two facts are coming into evidence: Rather than “brand-to-fan,” social commerce works best when customers initiate sharing with their friends Attributes Phenomenal Growth Spurt to Product, Social Media and Advertising

When you think of up-and-coming social commerce sites, Pinterest may top the leaderboard, but the fast-paced growth of means that it should not be far behind. The site, which