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Fab.com


As the trend toward the use of social commerce increases, two facts are coming into evidence: Rather than “brand-to-fan,” social commerce works best when customers initiate sharing with their friends on social networks. Sites like Pinterest, Fab.com and Rue La La have demonstrated the power of social curation to merchandise products in dynamic ways. Recognizing …

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When you think of up-and-coming social commerce sites, Pinterest may top the leaderboard, but the fast-paced growth of Fab.com means that it should not be far behind. The site, which started as social network for gay and lesbian users, has morphed into a social commerce flash sales giant that has gained a large following – …

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