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Social Commerce Platform Overview: Power Reviews – World’s Largest Social Commerce Network?

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We are dealing with an insurgency among consumers. No longer do they trust marketing or advertising messages, but, instead, turn to others like themselves for advice and opinion on product purchases. In today’s socially-infused marketplace, to suggest that control rests with the consumer is an understatement. According to a research report¬†(PDF) from the e-tailing group, when asked which...

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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