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Electronic Arts

EA has just launched a pop-up fan-store on Facebook for fans of Battlefield, the hit multiplayer first-person shooter video game and rival to Call of Duty/Modern Warfare. ┬áTo drive fan-purchases and fan-advocacy for the upcoming (Oct 25, 2011) socially-enhanced Battlefield 3 with predicted 10m+ sales, fans who pre-order the new game on Facebook get fan-freebies …

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