Posts in tag

Diesel


The ubiquitous Facebook ‘Like’ button has come to Diesel stores.  Scan the QR code on jeans in-store with your handset and send a Like with a product shot to your friends.  Would be nice if the Like had a call to action – such as an incentive to buy – online or in-store, but its …

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Last month Google highlighted what it believes to be a big emerging trend : O2S (online-to-store) -shoppers researching online and buying in store (Google emphasized the need for integrated retail – online and traditional retail working together). The use of Google Maps as a search engine and the success of RedLaser, the popular mobile barcode reader app …

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