Consumer Psychology for a Digital Age

Coca Cola

What’s Your Brand Value? Facebook Knows Says Booz&Co.

Measuring brand value has always been something of a dark art, says a Booz&Co article. Now, there is a new, easy way to make that determination using an unlikely source,

More on Coke’s Real Life Like Machine

Several months ago, we reported that Coca-cola was deploying real life Facebook like machines as an event marketing tool, in a similar way to the current trend for car manufacturers