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Coca Cola


Measuring brand value has always been something of a dark art, says a Booz&Co article. Now, there is a new, easy way to make that determination using an unlikely source, Facebook. The management consulting firm created a simple formula that compares the number of Facebook “likes” a brand has and adjusts it based on company …

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Several months ago, we reported that Coca-cola was deploying real life Facebook like machines as an event marketing tool, in a similar way to the current trend for car manufacturers at car shows (see Hyundai and Renault videos below). Whilst real life likes are marketing tool rather than tools for commerce per se, we think …

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