Consumer Psychology for a Digital Age


Burberry and Facebook: Calculating & Miscalculating Social Media ROI

Wondrous post over at one of the planet’s smartest blogs – Occam’s Razor – by Google’s Avinash Kaushik on how to, and how not to measure social media ROI (incremental profit

New Burberry Pop-Up Fan-Store: Upping the UX Game [Screenshots]

So here’s Burberry’s latest f-commerce initiative – a pop-up fan-store selling their latest Burberry Body fragrance (hot on the heels of their brilliant Facebook tryvertising initiative for the new line). So

Smells Like F-Commerce: Burberry Body Launches With Pop-Up Facebook Tryvertising Store [Images]

Confirming its trailblazing status as a pioneer in social commerce for luxury brands, Burberry has launched a pop-up ‘tryvertising’ fan-store on its Facebook page to promote the launch of its

In the Social Commerce Trenches with Burberry

Burberry has launched a new Facebook Connect powered gallery of its trench coats – modelled by you. Okay, so the Art of the Trench app is crying out for integration into