Posts in tag

Burberry


Wondrous post over at one of the planet’s smartest blogs – Occam’s Razor – by Google’s Avinash Kaushik on how to, and how not to measure social media ROI (incremental profit minus costs incurred). Worth reading – but in a nutshell, Avinash takes Facebook to task for misrepresenting ROI on a Burberry campaign. Brand promotes new product …

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So here’s Burberry’s latest f-commerce initiative – a pop-up fan-store selling their latest Burberry Body fragrance (hot on the heels of their brilliant Facebook tryvertising initiative for the new line). So what do we like? The pop-up fan-store is slick, stylish, internationalised, allows people to browse and buy from a FB page tab and from the …

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Confirming its trailblazing status as a pioneer in social commerce for luxury brands, Burberry has launched a pop-up ‘tryvertising’ fan-store on its Facebook page to promote the launch of its new fragrance Burberry Body to its 7m+ fans. And the best thing for Burberry fans is that the cost of getting the fragrance delivered to …

Burberry has launched a new Facebook Connect powered gallery of its trench coats – modelled by you. Okay, so the Art of the Trench app is crying out for integration into Burberry’s e-commerce site/cart (and adding approved reviews, even if only professional reviews, would be a nice touch) – but it’s slick, engaging (even if uses …

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