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Birchbox


Large or small, companies of all sizes use social media for marketing. As a case in point, three entrepreneurs who are co-founders of start-up companies, along with a representative of @Walmartlabs were given the opportunity to share their own social commerce success stories at Business Insider Social Commerce Summit held last week in New York. The …

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Surprise is what lies behind the current online subscription club craze.  Subscription clubs – where you pay to receive a monthly surprise box in the mail of curated goodies – work for vendors because they take the surprise element of sales away – by providing regular, predictable subscription income.  And that’s good. Subscription clubs work for subscribers because …

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