Posts in tag

Asos


What do Gucci, Juicy Couture, Neiman Marcus, Barney’s, SSense, Target, ASOS, HomeBase, and The Sanctuary Spa have in common?  They are all early adopters of shoppable videos, now an integrated part of YouTube functionality.  Click on an item of furniture, apparel or cosmetics in a YouTube video and an embedded hot link takes you to a product page, …

So ASOS, leading European fashion e-tailer launched its f-commerce store yesterday.  And in our view, the new f-store lives up to the pre-launch hype, setting a new gold standard for Facebook stores. The ASOS f-store – featuring the full range of ASOS products – has a lot in common with JCPenney’s f-store that the US department …

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Social commerce, helping people connect where they buy and buy where they connect, has been something of Sino-American affair in recent times – as far as headlines go, at least.  The group-buy trend that originated in China ‘Tuangou‘ has spread online to 1,664 group-buy social commerce platforms; Mercedes recently sold a car a minute on …