Consumer Psychology for a Digital Age

American Express

Amex Pay-by-Tweet Social Commerce Service Gets an Upgrade [Video]

Last year American Express trialled a Twitter-based social commerce service, enabling Amex cardholders to get discounts on purchases made with their card (synced to their Twitter account) if they tweeted about

AMEX Tweet for Dollars Campaign Garners Early Success

Earlier this week we wrote about American Express and its campaign that allows cardholders to “sync” their AMEX cards to Twitter in order to take advantage discounts being offered by

Social Commerce Platform Overview: Buddy Media – Big Brands’ Friend in Social Media

Every brand needs a buddy in social media. At least that’s what social commerce platform provider Buddy Media thinks. Founded in 2007, the company has developed a suite of products

Link-Like-Love | The Social Commerce Acid Test from Amex [ Video/Screenshots]

So here it is Рthe social commerce acid test.  Are people willing to share their social graph data with big brands in order to get personalized offers tailored to