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American Express


Last year American Express trialled a Twitter-based social commerce service, enabling Amex cardholders to get discounts on purchases made with their card (synced to their Twitter account) if they tweeted about them (using a hashtag).  The discount was applied directly to their Amex statement. Today, Amex has upgraded this save-by-tweet into a pay-by-tweet service, emulating a …

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Earlier this week we wrote about American Express and its campaign that allows cardholders to “sync” their AMEX cards to Twitter in order to take advantage discounts being offered by such brands as McDonalds, Whole Foods, Bestbuy, Zappos and others. For those unfamiliar with the program, when cardholders tweet using special offer hashtags – #AmexZappos, …

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Every brand needs a buddy in social media. At least that’s what social commerce platform provider Buddy Media thinks. Founded in 2007, the company has developed a suite of products that enable brands to leverage social media – Facebook in particular – to take advantage of its social graph to spread their message. Put another …

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So here it is – the social commerce acid test.  Are people willing to share their social graph data with big brands in order to get personalized offers tailored to their likes and activities? We’re about to find out. Amex has launched its Link-Like-Love social commerce program, a next-generation rewards program integrated with Facebook for …

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