Facebook Launched Social Gifts, Amazon and Cafepress Follow Suit


When visiting Facebook have you noticed these showing up lately? A couple of months ago, Facebook internalized social commerce by providing users with the ability to send real gifts (not digital as in the old days) to friends. Here’s how it works: Click on the “gifts” icon in a friend’s birthday announcement or visit their timeline and look for it there, and you can send a...

Facebook Gifts Tip of the Social Gifting Iceberg This Holiday Season


Facebook’s entry into social commerce with its new Gifts feature has been highly touted, but is just the tip of the social gifting iceberg. According to MediaPost, this holiday season not only is the social network pitting itself against retail giants such as Amazon, eBay and Walmart (via its Shopycat app), but against a host of startups like Wrapp and Gyft. Wrapp allows users to give gift...

Is Social Commerce Amazon-Proof? AmazonLocal Muscles in with $10 for $5 Deal


Social commerce sites, services and apps watch out, Amazon is beginning throw its weight around. Having already shown the world how to use Facebook to help Amazon customers shop smarter with Facebook-powered birthday reminders and recommendations, the retail giant is now stepping up its assault on the group-buy/daily deals sector with AmazonLocal. Already the #3 daily deals site in the US  ($6...

Speed Summary: Four Marketers Getting It Right (and Wrong) on Facebook [screenshots]


Facebook is the darling of the social commerce world and, perhaps, for good reason. With the exception of Google, the social network gets more traffic than just about any other site on the planet. In terms of time spent on site, it far exceeds Google. Cathy Halligan, CMO at PowerReviews, has an insightful post on the state of social commerce today, especially as it applies to Facebook. Here is a...

Amazon, Walmart in Acquisition Mode to Advance Social-Mobile Commerce Agenda


In the last few weeks, news has come across the web that retail giants Amazon and Walmart have acquired several start-up companies with a view toward taking full advantage of the benefits offered by social and mobile technologies. Amazon Acquires Quorus WebProNews reports that Amazon has acquired social commerce software company Quorus, not so much for its technology, but for its talent. Quorus...

This Holiday’s 10 Most Influential Retailers Based on Klout Score [infographic]


Klout, which bills itself as the “standard for influence,” just released a list of the season’s 10 most influential retailers based on their Klout score. Topping the list is Amazon, followed by Victoria’s Secret, JC Penney, Sports Authority, Walgreens, HSN, ThinkGeek, Best Buy, Target and Macys, respectively. Klout bases its ranking algorithm on three factors: True Reach:...

Social Commerce Rule of Thumb, Part 1: Social Proof, Following the Crowd


“I get by with a little help from my friends.” – The Beatles Paul, John, George and Ringo were onto a truth that has bearing on social commerce – that is, from to time, we can all use a little help from friends in making product purchase decisions. In his December 2009 post, How Social Commerce Works: The Psychology of Social Shopping, Dr. Paul Marsden, editor of Social...

Extra: Amazon launches Vote-for-Discounts App on Facebook [Screenshots]


Head over to the Facebook pages of Amazon’s specialist sites, Soap.com, Diapers.com, Wag.com (pets) and YoYo.com (toys), and you get to vote for which brand you most want 30% off during the upcoming US national shopping days, Black Friday (11/25) through Cyber Monday (11/28). Nice way to stimulate demand with a demand-driven deal app. Users get to vote between two options (e.g. Cover Girl...

Social Commerce Platform Overview: LivingSocial – It’s Not Just a Deal, It’s an Adventure


In the daily coupon deal market, LivingSocial is to Groupon what Pepsi is to Coke, running in second place. That’s not to suggest Living Social is an also ran by any means. In fact, the company has sought to differentiate itself from Groupon in a number of ways: Reaching into smaller markets not served by Groupon; Emphasis on travel with its Escapes program; Similar emphasis on families...

Amazon + LivingSocial = 20 Deals/Sec: Implications for Social Commerce


Group-buy social commerce platform LivingSocial just knocked competitor Groupon off the #1 spot, in terms of running the most popular group-buy deal ever award, at least, netting over 1m transactions.  Last month, Amazon invested $175m in LivingSocial, and yesterday the two celebrated the union, with a $10 for a $20 Amazon voucher deal, which runs until 8am ET (US) today (Jan 20). Until...

Why Amazon DOES Understand Social Commerce


Here’s an interesting post, with some enthusiastic Amazon-bashing over at Marketing Profs by Customer Experience consultant Leigh Duncan-Durst of Livepath. In a nutshell the post argues – with some groovy Radian6 charts – that Amazon is an anti-social company that needs to “pull its head out of the virtual sand”: Amazon just doesn’t understand social commerce...

Amazon, Ebay and Vente-Privée Launch New Social Commerce Solutions [Screenshots]


You can tell the holiday season is approaching; e-commerce giants are launching new social commerce solutions almost daily in an effort to attract seasonal shoppers. LinkedIn has even joined the social commerce party with LinkedIn Company Pages featuring user recommendations – but more on that in a separate post. First up is the European leader in private flash sales – Vente Privée...

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)



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