Posts in tag

Amazon


When visiting Facebook have you noticed these showing up lately? A couple of months ago, Facebook internalized social commerce by providing users with the ability to send real gifts (not digital as in the old days) to friends. Here’s how it works: Click on the “gifts” icon in a friend’s birthday announcement or visit their …

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Facebook’s entry into social commerce with its new Gifts feature has been highly touted, but is just the tip of the social gifting iceberg. According to MediaPost, this holiday season not only is the social network pitting itself against retail giants such as Amazon, eBay and Walmart (via its Shopycat app), but against a host of …

Social commerce sites, services and apps watch out, Amazon is beginning throw its weight around. Having already shown the world how to use Facebook to help Amazon customers shop smarter with Facebook-powered birthday reminders and recommendations, the retail giant is now stepping up its assault on the group-buy/daily deals sector with AmazonLocal. Already the #3 …

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Facebook is the darling of the social commerce world and, perhaps, for good reason. With the exception of Google, the social network gets more traffic than just about any other site on the planet. In terms of time spent on site, it far exceeds Google. Cathy Halligan, CMO at PowerReviews, has an insightful post on …

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In the last few weeks, news has come across the web that retail giants Amazon and Walmart have acquired several start-up companies with a view toward taking full advantage of the benefits offered by social and mobile technologies. Amazon Acquires Quorus WebProNews reports that Amazon has acquired social commerce software company Quorus, not so much …

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Klout, which bills itself as the “standard for influence,” just released a list of the season’s 10 most influential retailers based on their Klout score. Topping the list is Amazon, followed by Victoria’s Secret, JC Penney, Sports Authority, Walgreens, HSN, ThinkGeek, Best Buy, Target and Macys, respectively. Klout bases its ranking algorithm on three factors: True …

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“I get by with a little help from my friends.” – The Beatles Paul, John, George and Ringo were onto a truth that has bearing on social commerce – that is, from to time, we can all use a little help from friends in making product purchase decisions. In his December 2009 post, How Social …

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Head over to the Facebook pages of Amazon’s specialist sites, Soap.com, Diapers.com, Wag.com (pets) and YoYo.com (toys), and you get to vote for which brand you most want 30% off during the upcoming US national shopping days, Black Friday (11/25) through Cyber Monday (11/28). Nice way to stimulate demand with a demand-driven deal app. Users get …

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In the daily coupon deal market, LivingSocial is to Groupon what Pepsi is to Coke, running in second place. That’s not to suggest Living Social is an also ran by any means. In fact, the company has sought to differentiate itself from Groupon in a number of ways: Reaching into smaller markets not served by …

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Group-buy social commerce platform LivingSocial just knocked competitor Groupon off the #1 spot, in terms of running the most popular group-buy deal ever award, at least, netting over 1m transactions.  Last month, Amazon invested $175m in LivingSocial, and yesterday the two celebrated the union, with a $10 for a $20 Amazon voucher deal, which runs until …

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Here’s an interesting post, with some enthusiastic Amazon-bashing over at Marketing Profs by Customer Experience consultant Leigh Duncan-Durst of Livepath. In a nutshell the post argues – with some groovy Radian6 charts – that Amazon is an anti-social company that needs to “pull its head out of the virtual sand”: Amazon just doesn’t understand social commerce, …

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You can tell the holiday season is approaching; e-commerce giants are launching new social commerce solutions almost daily in an effort to attract seasonal shoppers. LinkedIn has even joined the social commerce party with LinkedIn Company Pages featuring user recommendations – but more on that in a separate post. First up is the European leader …

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