Survey Says: 76% of Marketers Plan to Use Facebook for Social Commerce

S

Interesting headline survey results published this week from e-commerce conversion experts SeeWhy.

In a social commerce survey of 467 marketers that was conducted in June 2010 and that focused on marketers’ plans to use Facebook as a social commerce tool (social commerce was defined in the survey as “the use of social media to drive ecommerce sales”), the study found…

  • 76% of marketers plan to use Facebook for ‘social commerce’ initiatives
  • 20% of marketers are unsure whether they will use Facebook for social commerce
  • 2% have no plans to leverage Facebook for social commerce.
  • 67% plan to use Facebook to drive traffic to their e-commerce sites
  • 26% plan to build e-commerce application on Facebook itself
  • 44% plan to use Facebook application in place of microsites for product launches and promotions

Whilst SeeWhy have not provided details of their sample (representativity, small or major brands/retailers, sectors, region (we’re assuming US) etc…), meaning it’s difficult to extrapolate findings, it’s nevertheless interesting  to see that such a large proportion of marketers (76%) may be planning to use Facebook as a social commerce tool – for either driving traffic to their e-commerce site (67%) and/or selling directly on Facebook itself (26%).

The other point of note is that Facebook is perhaps shaping up to be final nail in the coffin of the much maligned promotional microsite, 44% of marketers plan to use Facebook in place of such microsites – condemning the latter to the virtual scrapyard in the sky.

About the author

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

12 comments

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

Follow

Subscribe

Enter your Email:
Preview | Powered by FeedBlitz

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.