Consumer Psychology for a Digital Age

Survey Says: 76% of Marketers Plan to Use Facebook for Social Commerce

Interesting headline survey results published this week from e-commerce conversion experts SeeWhy.

In a social commerce survey of 467 marketers that was conducted in June 2010 and that focused on marketers’ plans to use Facebook as a social commerce tool (social commerce was defined in the survey as “the use of social media to drive ecommerce sales”), the study found…

  • 76% of marketers plan to use Facebook for ‘social commerce’ initiatives
  • 20% of marketers are unsure whether they will use Facebook for social commerce
  • 2% have no plans to leverage Facebook for social commerce.
  • 67% plan to use Facebook to drive traffic to their e-commerce sites
  • 26% plan to build e-commerce application on Facebook itself
  • 44% plan to use Facebook application in place of microsites for product launches and promotions

Whilst SeeWhy have not provided details of their sample (representativity, small or major brands/retailers, sectors, region (we’re assuming US) etc…), meaning it’s difficult to extrapolate findings, it’s nevertheless interesting  to see that such a large proportion of marketers (76%) may be planning to use Facebook as a social commerce tool – for either driving traffic to their e-commerce site (67%) and/or selling directly on Facebook itself (26%).

The other point of note is that Facebook is perhaps shaping up to be final nail in the coffin of the much maligned promotional microsite, 44% of marketers plan to use Facebook in place of such microsites – condemning the latter to the virtual scrapyard in the sky.

Comments (12):

  1. Alvin Tan

    July 16, 2010 at 00:43

    As expected, the majority of marketers are not shying away from one of the largest social networks in the world. What might also be interesting is the corresponding numbers for Twitter.

  2. Kenton Tanaka

    September 6, 2010 at 19:16

    Rocket Your Facebook ROI With Our Facebook Marketing Makeover: I will provide you with a 10 point critique of your Facebook marketing …

  3. Sahy Cart

    September 7, 2011 at 06:46

    social commerce 1st choice of our client we also shred this servery with them.thanks

  4. Sagarganatra

    April 16, 2014 at 07:21

    In 2014 People are planing for Social Commerce but not Facebook Store out Customers Want start their own store with less fees.

    But Gre8t and Nice article i like it


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