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Speed Summaries


Here’s a speed summary of Mitch Joel’s (Six Pixels of Separation, Twist Image) talk at this week’s Social Commerce Summit, with advice on how to adapt your digital marketing strategy for today’s social-powered web. 1. We need to reboot digital marketing, Control-Alt-Delete it, and build new digital platforms with social features that allow us to …

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Another speed summary from the Austin 2010 Social Commerce Summit – Dimitri Siegel, Executive Director of Marketing for fashion apparel retailer Urban Outfitters, sharing the company’s 12 rules for doing social marketing. The Big Idea: Social Marketing is About Building Personal Relationships 1. Hang out with the Cool Kids: Social media allows Urban Outfitters marketing team …

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Here’s a speed summary of Google’s presentation this week at the 2010 Social Commerce Summit this week by Director of Product Management, Sameer Samat, who used the occasion to announce the launch a new Google Product Reviews Program (integrating customer reviews into search results and AdWords campaigns). The Big Idea: Successful social commerce means a) thinking cross-channel …

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The Austin 2010 Social Commerce summit hosted by Bazaarvoice kicked off this week with an inspiring double act from Bazaarvoice CMO Sam Decker and Dennis Maloney, VP Multimedia Marketing at Domino’s Pizzas (after a little Bazaarvoice chest thumping from CEO Brett Hurt (five years old, 800 clients, 550 employees, 100,000,000,000 review-based impressions served…)). Entitled From Participation …

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Here’s our speed summary with top 10 takeouts and quotes from the digital media thought-leader Douglas Rushkoff talking today at the Social Commerce Summit in Austin hosted by Bazaarvoice. In a talk entitled “Get Back in the Box” (also the title of his book championing innovation ‘from the inside out’), Rushkoff made the case for ditching social media as a …

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Two months ago ClickZ launched a new social commerce column with none other than social commerce expert Sam Decker (CMO of ratings and reviews software company Bazaarvoice) as columnist. Five articles later, here’s a speed summary of practical social commerce tips and wisdom shared on the column so far… Insight rich and results-focused, it’s the next-best …

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The Economist has just published a 14 page special report on Social Networking – we’ve summarised it for you here in a Speed Summary (that includes the key charts from the report). You can download an archived version of the full 2010 Economist report Social Networking: A World of Connections here. It’s worth a read – …

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Customer Reviews Software specialist Bazaarvoice has just published a useful report on the emotional power of participatory media “Participation Chains Connect Customers to Your Brand”. The report is noteworthy because it goes beyond the usual formula; reviews = utility = sales. Instead, Sam Decker and Ze Frank show that customer contributions also foster emotional engagement, …

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