CategorySpeed Summaries

Speed Summary: Absolute Value – If you want loyalty, get a dog…

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18 months ago, US retail giant Target stopped selling Amazon’s Kindle e-reader at its 1,800 stores. Why? Because Target was, to put it politely, immensely irritated with a new Amazon promotion offering 5% off anything at Target if was scanned with Amazon’s Price Check app in-store, and then purchased on Amazon instead of at Target. Target was retaliating against technology helping...

Speed Summary – Social: Why Our Brains Are Wired to Connect

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Pain Killers for a Broken Heart Want to know how to make social media pay? The answer lies in the surprising insight that pain killers appear to work for broken hearts as well as broken bones. In Social: Why Our Brains Are Wired to Connect  UCLA psychologist and neuroscientist Prof. Matthew Lieberman provides compelling evidence that our minds have evolved a powerful psychological module that...

Speed Summary: The Wired World in 2014 – Wired Magazine’s 52 Need-to-Know Trends

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So here’s a speed summary of Wired magazine’s latest need-to-know tech trends for 2014: The Wired World in 2014 – just published in their must-read end-of-year special edition (in digital and dead-tree media versions). Okay so it’s a little heavy on tech utopianism, but essential reading nonetheless for keeping up with the Zeitgeist and for future-proofing your business...

Speed Summary: Cross Screen Engagement Report (Microsoft/Flamingo)

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Speed summary of a useful research report from Microsoft (download) on our multi-screening digital lives; how we use second screens whilst watching TV – based on ethnographic research and a survey of 3586 adults in US, UK, Canada, Australia and Brazil in early 2013. Key Findings 7 out of 10 consumers now use a second screen whilst watching TV. Marketers need to take a holistic multi-screen...

Speed Summary: Capgemini Digital Shopper Relevancy Report

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Capgemini, the consultancy flying the flag for digital transformation, has published a useful report, Digital Shopper Relevancy, on how digital technology is transforming the world of shopping (16,000 interviews, 16 countries). The top takeout for brands and retailers around the world is that consumers suffer from channel blindness – they see no difference between traditional and digital...

Speed Summary: Digital Innovation and the Real Neuroscience of Creativity

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Digital innovation needs creativity, right? Right. So digital innovation needs ‘right brain’ creative types (creative, passionate, sensual, tasteful, colorful, vivid, and poetic), right?  Wrong. You need creativity all right, but you won’t find it in ‘right brain’ people or places. Because right brain creativity is a myth.  Creativity is a whole brain phenomenon...

Speed Summary: The Social Commerce Handbook – 20 Rules for Turning Social Media into Social Sales

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Monetizing social media matters.  How can retailers, advertisers and tech companies turn social media into social sales? You could hire a head of social commerce, just as Twitter has done this week, appointing former Ticketmaster CEO Nathan Hubbard to turn Twitter into an online platform for impulse purchases (smart). Or you could read this speed summary of McGraw Hill’s – The Social...

Speed Summary: McKinsey’s 12 Disruptive Technologies Changing the World

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Forget one hour photo processing, in the next decade you’ll be able to sequence your genome in one hour – for just $100. Here’s a speed summary of McKinsey’s latest 2013 report on disruptive technology (PDF) – enumerating the 12 disruptive technologies that will transform life, business, and the global economy – including the 1$ trillion marketing economy From...

Speed Summary: Media Meshing vs. Media Stacking (Ofcom Report 2013)

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Do you media-mesh? Or do you media-stack?  Or both? Here’s a speed summary of the latest 436 page (!) Ofcom Communications Market Report 2013, a thorough analysis of UK media usage  today – interactive, broadcast, telephony, and mail (free download).  The ‘new’ news is that the UK is a nation of ‘media-meshers’ and ‘media-stackers’ – the two...

Speed Summary: GigaOm Report “The Internet of Things: A Market Landscape”

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Here’s a speed summary of GigaOM‘s latest report on $290bn Internet of Things (IoT) market, and the emerging digital innovation opportunities for the next generation Internet that connects not only pages, people and PCs – but also products. Also embedded is a recent 2013 summary infographic from SAP on the Internet of Things. Penned by Jon Collins, the full GigaOM report can be...

Speed Summary McKinsey – Six Digital Trends Transforming Your Business Today

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McKinsey has released a report on the digital consumer, enumerating the six key mega-trends in consumer digital behavior, and the impact that they are having for brands and businesses. The report, entitled iConsumer: Digital Consumers Altering the Value Chain, authored by Mckinsey’s Ewan Duncan, Eric Hazan, and Kevin Roche can be downloaded here (companion article here) Six Digital Trends...

Speed Summary: FT 2013 Special Report on Digital and Social Media Marketing

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Here’s a speed summary of the just-published Financial Times 2013 special report on Digital & Social Media Marketing (PDF (FT subscribers only)). It’s a long report, published in tandem with today’s FT Digital Media conference in London, but we’ve summarised it down to key bullet points for you.  And if that’s too long, here’s the one word summary...

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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