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Speed Summaries


Pain Killers for a Broken Heart Want to know how to make social media pay? The answer lies in the surprising insight that pain killers appear to work for broken hearts as well as broken bones. In Social: Why Our Brains Are Wired to Connect  UCLA psychologist and neuroscientist Prof. Matthew Lieberman provides compelling evidence that our minds have …

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So here’s a speed summary of Wired magazine’s latest need-to-know tech trends for 2014: The Wired World in 2014 – just published in their must-read end-of-year special edition (in digital and dead-tree media versions). Okay so it’s a little heavy on tech utopianism, but essential reading nonetheless for keeping up with the Zeitgeist and for future-proofing your business and marketing in 2014. Each …

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Speed summary of a useful research report from Microsoft (download) on our multi-screening digital lives; how we use second screens whilst watching TV – based on ethnographic research and a survey of 3586 adults in US, UK, Canada, Australia and Brazil in early 2013. Key Findings 7 out of 10 consumers now use a second screen …

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Capgemini, the consultancy flying the flag for digital transformation, has published a useful report, Digital Shopper Relevancy, on how digital technology is transforming the world of shopping (16,000 interviews, 16 countries). The top takeout for brands and retailers around the world is that consumers suffer from channel blindness – they see no difference between traditional …

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Digital innovation needs creativity, right? Right. So digital innovation needs ‘right brain’ creative types (creative, passionate, sensual, tasteful, colorful, vivid, and poetic), right?  Wrong. You need creativity all right, but you won’t find it in ‘right brain’ people or places. Because right brain creativity is a myth.  Creativity is a whole brain phenomenon. That’s the central …

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Monetizing social media matters.  How can retailers, advertisers and tech companies turn social media into social sales? You could hire a head of social commerce, just as Twitter has done this week, appointing former Ticketmaster CEO Nathan Hubbard to turn Twitter into an online platform for impulse purchases (smart). Or you could read this speed summary …

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Forget one hour photo processing, in the next decade you’ll be able to sequence your genome in one hour – for just $100. Here’s a speed summary of McKinsey’s latest 2013 report on disruptive technology (PDF) – enumerating the 12 disruptive technologies that will transform life, business, and the global economy – including the 1$ trillion marketing …

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Do you media-mesh? Or do you media-stack?  Or both? Here’s a speed summary of the latest 436 page (!) Ofcom Communications Market Report 2013, a thorough analysis of UK media usage  today – interactive, broadcast, telephony, and mail (free download).  The ‘new’ news is that the UK is a nation of ‘media-meshers’ and ‘media-stackers’ – the …

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Here’s a speed summary of GigaOM‘s latest report on $290bn Internet of Things (IoT) market, and the emerging digital innovation opportunities for the next generation Internet that connects not only pages, people and PCs – but also products. Also embedded is a recent 2013 summary infographic from SAP on the Internet of Things. Penned by Jon Collins, …

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McKinsey has released a report on the digital consumer, enumerating the six key mega-trends in consumer digital behavior, and the impact that they are having for brands and businesses. The report, entitled iConsumer: Digital Consumers Altering the Value Chain, authored by Mckinsey’s Ewan Duncan, Eric Hazan, and Kevin Roche can be downloaded here (companion article here) Six Digital Trends Device shift …

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Here’s a speed summary of the just-published Financial Times 2013 special report on Digital & Social Media Marketing (PDF (FT subscribers only)). It’s a long report, published in tandem with today’s FT Digital Media conference in London, but we’ve summarised it down to key bullet points for you.  And if that’s too long, here’s the one word …

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Social commerce software developer and service provider 8thBridge has released its rather excellent and latest industry report, the Second Annual Social Commerce IQ Study, with a ranking of the top 25 retail brands in social commerce. Fab.com wins, scoring high on four key social commerce criteria – brand awareness on social networks, upstream social media traffic, …

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