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Speed Summaries


In preparing a report on the psychology of wearable tech at the London College of Fashion, I’ve found ‘Enchanted Objects: Design, Human Desire and the Internet of Things’, by MIT’s David Rose, consistently thought-provoking. For consumer brands looking for opportunities in the Internet of Things (IoT), Enchanted Objects is a useful read, highlighting the key opportunities to …

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If you’re in advertising, then The Advertising Effect: How to Change Behaviour is probably one of the best books you can read on your craft right now.  Basically, it’s Nudge for advertisers. Outlining ten evidence-based effective advertising strategies, each with a scientific underpinning, Adam Ferrier (psychologist and founder of Naked) is up there with fellow Antipodean Byron Sharp in …

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CX is something of the new black in digital right now. CX is the tech industry’s push to humanise UX – UX by definition was product-focused (you are a user of a product (or service) – and that puts the product at the centre).  CX starts with the customer and the experience they desire, and then works …

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Here’s a speed summary and embed of PSFK’s latest report on the Future of Retail 2016, with 10 practical recommendations (with examples) for designing a new shopper experience that will build value, drive sales and boost loyalty. There’s some good practical thinking in there with some stimulating examples. Psychologically, recommendations #1, #2 and #10 are particularly strong. Enhancing Purchase …

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Disrupt or be disrupted. That’s today’s digital mantra. But how do you disrupt? Or how do you respond if you are being disrupted? Here are 10 business models behind digital disruption, as covered by Jo Caudron and Dado Van Peteghem in their book Digital Transformation, and 7 strategies to respond to disruptors if you are getting disrupted, as …

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Here’s a speed summary of Matt Watkinson’s new FT book on experience design that’s getting rave reviews – including from Rory Sutherland: The Ten Principles Behind Great Customer Experience. For digital designers, the 10 Principles put the ‘you’ into UX, by building on the empathic design movement – designing from insights into ‘you’ – the person actually using the service, product, site …

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How much is a label worth?  Not the product, just the label. If the label we’re talking about happens to be Apple, then that label – the most valuable label on planet Earth – is worth $247bn according to the new WPP 2015 global list and valuation of the 100 most valuable brands. If the label is …

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Here’s a speed summary of the cover story of the June 2015 edition of Wired Magazine offering 40 lessons from big industry leaders – including Richard Branson, Clayton Christensen, and Rachel Botsman – on what businesses can learn from the poster child of digital disruption – Uber: “Love it? Hate it? Uber – 41 Lessons from a $40bn Phenomenon“. The article actually contains …

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Here are the remaining 30 psychological nudges that will help you sell smarter from  ‘The small BIG – Small Changes that Spark Big Influence’, the new book on marketing persuasion psychologists Robert Cialdini and Noah Goldstein, and Steve Martin (see here for summary of the first set). In total, the book covers 50 ‘nudges’ (little …

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Google has just published a report segmenting ‘Gen C’ (connected consumers) into three ‘seeker’ profiles based on their primary motivation for going online Entertainment seekers Connection seekers Information seekers Logically enough, Google suggests that your digital marketing should start with – and match up to consumer motivations.  But, according to Google – information seekers should be your priority because …

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The FT has published the latest edition of its brilliant The Connected Business report – which focuses on opportunities in post-plastic mobile shopping, wearable tech and big data.  Here’s a speed summary of the key points for brands and retailers… Stores caught by surprise as shoppers take their tablets (Duncan Robinson) Retailers need to act …

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18 months ago, US retail giant Target stopped selling Amazon’s Kindle e-reader at its 1,800 stores. Why? Because Target was, to put it politely, immensely irritated with a new Amazon promotion offering 5% off anything at Target if was scanned with Amazon’s Price Check app in-store, and then purchased on Amazon instead of at Target. Target …

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