Subscription Commerce | The Infographic

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It’s Friday, so it’s infographic time – and here’s a succinct infographic on the hot trend of subscription commerce clubs (#subcom), where brand or category fans can sign up to receive regular surprise boxes of new products and samples in the mail – ranging from shoes to t-shirts, to jewellery and underwear.

The insights and stats are informed by the high profile blog post last month on the trend by Sean Percival, and produced by kissmetrics customer feedback tool.

 

About the author

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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By Paul Marsden

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.