Consumer Psychology for a Digital Age

Speed Summary | Social Commerce Survey 2011: 35% would buy on Facebook, 16% aware of Foursquare, a division of the National Retail Federation, has just published results from it’s 2011 Social Commerce study – a representative survey of 1787 adult US online consumers conducted in April 2011.


  • 42% of US online adults follow a retailer via Facebook, Twitter or blog
  • Average US adult follows 6 retailers; and does do primarily for special deals (58%) – other top reasons were for new product news (49%) and to participate in promotional contest and events (39%)
  • 56% of Facebook users have clicked through to a retailers website from a Facebook post
  • 28% of Facebook users have purchased something online via a Facebook link
  • 47% of consumers access customer reviews in-store via mobile handsets (other mobile stats – 34% of Facebook users access Facebook from mobile devices at least once a day – 32% view YouTube videos on a daily basis from a handset)
  • 19% of US online adults have purchased from group-buy sites such as Groupon – 57% of which having spent over $100 (also – there is high overall awareness of such sites (82%)
  • 35% of consumers would buy products on Facebook, and 32% would do so from Twitter if possible
  • Only 16% of US online adults are aware of the existence of Foursquare, less for Yelp (10%) and Gowalla (6%)

Chart: Shop Social Media 2011 – How Shoppers InteractW/Retailers_lg


Shop Social Media 2011 - How Shoppers InteractW/Retailers_lg

Powered By: iCharts | create, share, and embed interactive charts online


Comments (6):

  1. Sell on Facebook

    July 21, 2011 at 12:54

    Very interesting data for sure. On the software side of things we’ve seen an increased emphasis on the ability to sell through social channels like Facebook (f-commerce). Since it seems that the primary driver for FB interest is special deals (among adults), the potential for driving sales from (or through) Facebook is definitely there – will be interesting to see how it gains traction.


Leave a Reply

Your email address will not be published. Required fields are marked *