Consumer Psychology for a Digital Age

Speed Summary: 6 Facebook Timeline Recommendations for Retailers and Brands

So you only have 25 days left until your old Facebook page self-destructs and Facebook removes it permanently.

But don’t panic; if you don’t do anything, Facebook will use the shrapnel from your old page to automatically botch together a new starter page for you. The idea is that the new Timeline page design will help you better brand your page, highlight what matters, and manage everything from one page.

But if you’d like to take control of the migration process, here are six smart recommendations from Wildfire, developer of Facebook marketing apps, and an everything-you-need-to-know-in-30 seconds video from wp4fb (WordPress for Facebook), an app that allows you to publish Facebook page content via WordPress.

  1. Rethink how you present yourself on Facebook, using the new look and feel (with big 851 x 351 pixel header image) to publish the life story of your business of your through milestone events in a timeline
  2. Deal with reduced tab visibility by using fewer but better Facebook apps focusing on the 2-3 apps that can be visible ‘above the fold’ on your page
  3. Overcome the inability to set default landing tabs for apps (such as a splash page app) with more Facebook advertising to guide people to your Facebook apps
  4. Feature priority content by using the new ‘pin’ feature that allows a post to remain at the top of your timeline for five days
  5. Update tab apps and content to new 810 pixel width, and the app icons to 111×74 dimensions
  6. Use private messages between brand and user to deal with any support enquiries, using this new feature to de-clutter your Timeline

Comments (3):

  1. Zach

    March 5, 2012 at 16:10

    Where I work, Zibaba Social Storefront ( ), we’re very excited about Facebook’s Timeline for fan pages. We believe retailers will greatly benefit from the change and expect traffic to Facebook Storefronts to increase in the months to come! :)


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