Posts in category

Social Commerce


UPDATE: Techcrunch has confirmed Intuit as the company that acquired Payvment’s talented staff members. “Intuit has acquired a team of highly skilled developers who will be of great value to the social teams at Intuit,” an Intuit spokesperson told Techcrunch. Nothing more has been said and Intuit has yet to make an official announcement. Remember, you …

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There’s some sad news on the social commerce front. Payvment, the leading provider of Facebook enabled social commerce storefronts, today announced that it will cease operations on February 28, 2013. [Disclaimer: Payvment is a sponsor of this site.] The reason? Payvment’s team has been acquired by a yet undisclosed company in a deal that was, …

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Remember how Ford Motor Company launched its 2011 Explorer on Facebook instead of at the big annual Detroit auto show? Luxury carmaker Lexus recently did something similar when it debuted the new 2014 IS and IS F Sport models using a combination of Facebook ads and a 10-minute video live streamed in fans’ news feeds. …

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This post comes from a recent interview with Veronika Sonsev, CEO of inSparq, a social commerce platform provider. Ms. Sonsev is a digital technology veteran who worked as an executive for AOL and mobile advertising company Jumptap. She is also a co-founder of Women in Wireless and the WIM Accelerator. Her company, inSparq, partners with retailers …

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What does Facebook’s new “Graph Search” mean for social commerce, the integration of e-commerce with social media? Looking beyond the obvious – Facebook search ads linking to e-commerce sites (search results from looking for a friend of a friend who’s an interior designer in Miami would include search ads for One Kings Lane and local …

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Did you make any health and fitness resolutions to kick off the new year? How’s that going? If not so well, nutritional supplements company Smoothie King may be able to help. The company just launched a contest on its Facebook page called “Lean into Life” that is designed to encourage customers to say “yes” to …

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Curation is the name of the game for social commerce platform Kitsy Lane, which has just secured $3.5M Series A funding, led jointly by Data Point Capital and Longworth Venture Partners (with further contribution from existing investor Point Judith Capital). Kitsy Lane is the latest attempt to fuse the Avon direct sales model with social networking; it allows individuals to set …

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A new report from e-commerce platform provider Demandware has identified a new kind of shopper. Called the “Digital Diva,” she owns more than two-thirds of fashion purchasing power and is a force fashion retailers will need to reckon with. Based on a survey of more than 7,000 shoppers in the US, UK Germany and France …

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Much has been said about companies that have been unsuccessful using social commerce. A new guide from Internet Retailer lists many that have experienced great success. According to The 2013 Social Media 300: Ranking E-Retail’s Leaders in Social Media Marketing and Commerce, it’s SMB retailers that top the list, not giants like Wal-mart, Target and …

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What are the opportunities in social commerce – the integration of e-commerce and social media – for 2013?  Beyond the straightforward addition of social features to e-commerce sites, and e-commerce features to social sites, a look back at notable social commerce events in 2012 (below) reveals six trends and opportunities for 2013. Which horse would you …

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Smartphones and tablets have led to always on access to the Internet. Where are people spending a majority of their time online? According to Nielsen’s 2012 Social Media Report, more and more of it is spent on social networking sites. “Time spent on mobile apps and the mobile web account for 63 percent of the …

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There was a lot of talk about Pinterest in 2012 regarding it possible impact on social commerce. One article cited a Blogher study, which said that Pinterest overtook Twitter in finding product information, finding out about new products and seeking advice and recommendations. A study from 8thBridge stated that, though Pinterest had some of the …

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