Posts in category

Social Commerce


TheHunt, a WhatTheFont for fashion site, has received another $700K in funding, on the back of $2m raised earlier this year.  What’s interesting is this provenance of the investment; the entertainment industry, including RedOne – producer for Lady Gaga and Jennifer Lopez. Actor Ashton Kutcher, starring in the upcoming Hollywood Steve Jobs biopic, also invested. Expect to …

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Okay, here’s a great way to launch a social commerce app. Develop a service that works across social media sites Do something controversial that gets you banned/shut down on one site Reap the rewards of free PR, increased coverage, awareness and interest That’s essentially what San Francisco social commerce startup Ribbon did last week.  Ribbon, …

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Here’s our latest 2013 conference presentation for you to download, summarising 10 proven ways to unlock sales with social media. Taken from our book, The Social Commerce Handbook, and using real-world examples, you’ll see that the underlying secret for driving sales with social media is simple; deploy social media as a service. Take a look, download, …

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Post your promotions and promoted products in social media? Check. Use social plugins on your online store?  Check. So you’re doing social commerce, selling with social technology? Don’t be too fast to check that last box and think you have all the bases covered. Over at Business2Community, Robin Bresnark, head of social at co-buying software …

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There’s a useful post over at econsultancy by Eric Abensur of cloud-based commerce company Venda, that asks a simple, but very pertinent question, is social commerce worth the investment? The short answer – according to the post – is a qualified yes, if retailers adopt the right approach and tone. For the e-consultancy post, social …

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Dropify is a slick new social file sharing service from Cologne-based social app builder Hike that allows Facebook Page managers to share premium digital content exclusively with Page Fans. It’s a Facebook-oriented spin on dropbox, yousendit or wetransfer, and we like it. Simply login on dropify.com with Facebook and drag a file (your ‘drop’) from your computer to upload it …

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Here’s how to sell cars fast on Twitter. Create a special limited edition that will not be available for sale elsewhere – a Twitter exclusive. Theme and schedule the special edition around a popular calendar event (e.g. Chinese New Year) Don’t ask for full payment, just a deposit (e.g. 1.5%) That’s how Mercedes sold more …

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Yesterday, Dominos in Japan sold out of pizza, or rather pizza boxes. Why?  Because a new ‘social’ promotion.  The new Dominos pizza box in Japan doubles up as a concert stage.  Point a smartphone at it, and one of Japan’s biggest stars Hatsune Miku plays a concert for you.  And here’s the social part – Miku’s …

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So Soldsie, the crowdfunded (FundersClub) f-commerce startup just announced that is has raised $1m in funding.  Participating in the round were 500 Startups, e.ventures and FundersClub, along with former Facebook employees Yun-Fang Juan and Jonathan Ehrlich and others. Given all the negative publicity around f-commerce on Facebook (contrasting starkly with all the positive publicity around …

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One of our favorite social commerce apps, and the first to win a Cannes Lion award, Pay With a Tweet, just received a slick makeover. The new interface for the free app makes it easier than ever to ‘sell’ digital goodies on Twitter for the price of a tweet. If you’re not familiar with Pay …

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The idea was good.  Take a proven social shopping model successful Asia, Tuangou, and adapt it for Western consumer. And for a while, the Groupon online spin on team-buying was the darling of not just the social commerce world, but the world of commerce, period. However, Groupon’s social shine covered up what was essentially just …

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The insurance market has been somewhat of a laggard in integrating social technology into its value proposition.  If the online advice is anything to go on, it seems to revolve around insurance brokers posting pictures of cats to social networks. Even if you are from the “social media + insurance” is like an “meatball sundae” …

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