Posts in category

Social Commerce


Monetizing social media matters.  How can retailers, advertisers and tech companies turn social media into social sales? You could hire a head of social commerce, just as Twitter has done this week, appointing former Ticketmaster CEO Nathan Hubbard to turn Twitter into an online platform for impulse purchases (smart). Or you could read this speed summary …

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Social commerce star “Fab” that pitches itself as “the world’s design store” offering flash-sales on design goods has just closed $150M in initial Series D financing from Tencent, with contributions from existing investors Atomico, Andreessen Horowitz, Itochu Technology Ventures, Menlo Ventures, RTP Capital, Pinnacle Ventures, Lars Hinrichs, and Docomo Capital. The round is still open …

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Chirpify, the social commerce in-stream payments company, has announced that is cutting out the PayPal middleman (and associated charges) and enabling direct card transactions. Shoppers will now be able to connect their payment cards (American Express, Discover, MasterCard and Visa) directly cards to their Chirpify account, and make direct payments with a simple codified Twitter reply, Instagram …

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Toyota has demoed its upcoming new social car configurator at Google’s I/O conference.  Check out the video below. Built in collaboration with Google and Saatchi & Saatchi LA and Joystick Interactive, the new social shopping Toyota app will allow people to configure a car together in a Google Hangout session. Up to five people can actively take part choosing …

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Jennifer Lopez is launching a new social commerce venture – Viva Movil – a new mobile service for US Latinos – with their $1.2 trillion spending power (16% of US population and set to double by 2050). The ‘social’ piece of the J. Lo fronted commercial venture comes in two parts; Viva Movil members will be able to share …

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So social commerce is a unicorn, a beautiful but imaginary idea; or that’s the headline finding of a brilliant (free) report is just out by Monetate on social commerce – with Mitch Joel and Jay Baer as contributors. If you look at the numbers, rather than the hype, you see that social media drives just 1.55% …

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“If you’re not paying for the product, you are the product” is a truism that Yahoo! wants to monetize with its $1.1bn cash purchase of Tumblr blogging platform. With 108m bloggers generating 13 billion page views per month on the NSFW-oriented (Not Suitable For Work – read – adult content) Tumblr, Yahoo! is hoping to turn eyeballs …

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Warren Buffet: “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” Why? Because, on a 10 point reputation scale, 1 point difference is worth $500m for large corporations*. Here’s the deck from a recent course we ran on brand reputation management and social media.  How to …

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Tesco has launched a new social commerce site for wine, Tesco Wine Co-buys. Using Buyapowa social commerce software, consumers can club together to buy wine in bulk at discounted prices. What we particularly like is that it appears to be demand led; customers are able to choose wines they want to buy together in bulk – …

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Business books are already being updated, with the Coca-Cola ‘New Coke’ catastrophe being replaced with the newer story of Microsoft Windows 8.  The lesson is the same – too much innovation can backfire. Back in 1985, with Pepsi winning the hearts and mouth’s of the youth generation and a market share slipping from a post-War US …

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It’s like Amazon buying a big stake in Twitter; Alibaba – the largest e-commerce player in China with $170bn in sales has just purchased 18% of of Weibo, the largest Twitter-style microblogging platform in China, Weibo (400 million users) for $586m.  The investment is expected to generate  $380 million in social commerce and advertising revenue for …

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Check out this must-read deck on digital brand strategy from ad agency giant Wieden + Kennedy (198K views). It’s particularly relevant to social commerce because it tackles one of the biggest myths in social media – that people actually care about you as a brand or service. Coming from the ‘get-real’ camp of Byron Sharp (How …

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