DecisionStep, purveyors of fine social shopping toolbars to brands such as Mattel as Charlotte Russe have just released ROI data for their ShopTogether toolbar.

Working with German cosmetics brand, Hautbalance Naturkosmetik, specialist in natural and organic cosmetics, DecisionStep implemented their ShopTogether toolbar on the brand’s e-commerce site.  The result: 15% increase in sales and 50% increase in average order value.  Case review embedded below.

The ShopTogether social shopping toolbar allows shoppers to see what’s popular on the site at that moment (ShopTogether “Crowd”), shop together (co-browse) in real time with friends with a live chat tool (ShopTogether “Friends”), as well as “friendsource” shopping advice and “friendcast” opinions and purchases to and from social network friends and followers.

“Plug and Profit” social commerce tools such this are making social commerce a no-brainer for e-tailers.

DecisionStep Social Shopping Case Study with Hautbalance Cosmetics

Promo video for DecisionStep’s ShopTogether software: