Gift recommendations from social media users are 2x as likely to result in a gift purchase than those from non-social media users. And they are 1.5x more likely to make recommendations in the first place. Those are the headline findings in the latest infographic from NYC agency ‘Mr Youth‘ specialists in the ‘consumer 2.0’ (aka social consumer).
That social media users are a firm foundation of the ‘recommendation economy’ where shoppers shop smart with their social intelligence – sharing recommendations to inform product discovery and purchase decisions – should come as no surprise. But its more evidence to support the utility of the synthesis of shopping and social technologies – aka – social commerce.