Social Media Gift Recommendations Twice as Likely to Result in Purchase [Infographic]

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Gift recommendations from social media users are 2x as likely to result in a gift purchase than those from non-social media users.  And they are 1.5x more likely to make recommendations in the first place.  Those are the headline findings in the latest infographic from  NYC agency ‘Mr Youth‘ specialists in the ‘consumer 2.0’ (aka social consumer).

That social media users are a firm foundation of the ‘recommendation economy’ where shoppers shop smart with their social intelligence – sharing recommendations to inform product discovery and purchase decisions – should come as no surprise.  But its more evidence to support the utility of the synthesis of shopping and social technologies – aka – social commerce.

 

About the author

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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By Paul Marsden

Digital Intelligence Today

Consumer psychology insights and news for digital professionals brought to you by WPP agency SYZYGY and Dr Paul Marsden (@marsattacks)

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Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.