Social Media Gift Recommendations Twice as Likely to Result in Purchase [Infographic]


Gift recommendations from social media users are 2x as likely to result in a gift purchase than those from non-social media users.  And they are 1.5x more likely to make recommendations in the first place.  Those are the headline findings in the latest infographic from  NYC agency ‘Mr Youth‘ specialists in the ‘consumer 2.0’ (aka social consumer).

That social media users are a firm foundation of the ‘recommendation economy’ where shoppers shop smart with their social intelligence – sharing recommendations to inform product discovery and purchase decisions – should come as no surprise.  But its more evidence to support the utility of the synthesis of shopping and social technologies – aka – social commerce.

 

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3 Comments

  1. […] Jak social media wpływają na decyzję o zakupie? » Ciekawą infografikę opublikował MrYouth, który przedstawia jaki wpływ na decyzje o świątecznych zakupach mają social media. Okazuje się, że konsumenci chętniej kupują produkty polecane przez znajomych, niż przez markowe firmy. […]

  2. […] customers listen to each other when they recommend products and companies on Facebook and Twitter. Social Commerce Today reports customers are twice as likely to buy when they see social media recommendations. You can […]

  3. April 13, 2012
    Reply

    Great infographic by Mr Youth. I’m curious to see how much the Google+ data factors now.

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