Here’s some sweet real-life inspiration for your social commerce strategy from Copenhagen.
Forget pay-with-a-tweet, we’re talking pay-with-a-treat; the pop-up store took payment for chocolates in the form of a Facebook pledge to a friend to do a specified act of kindness (e.g. ‘Don’t comment on your girlfriend’s driving for a week’). Sweet.
Rather than checkout tills, the pop-up store used iPads to handle check outs in the form Facebook post pledges. Check out the video above and the 1 1/2 hour queues…
Okay, so it’s marketing, and not commerce per se – but with pop-up retail in bricks and mortar stores showing this kind of creativity; surely there must be an equivalent or bigger opportunity for pop-up retail in social media?