Usablenet is a leading mobile and multi-channel platform company that serves 25% of Fortune 1000 companies including FedEx, British Airways, Delta, Marriott, Walgreens, Tesco and PacSun. Overall, the company claims more than 300 clients in its roster.

The company provides far more than social commerce technology. It ensures that clients’ websites are usable (hence the name) and functional on all mobile phones, mobile applications, tablets, Facebook, in-store kiosks, and other platforms — with minimal impact to the client’s IT resources.

Usablenet was recently named one of the top 10 most innovative companies in mobile by Fast Company and ranked as the top Mobile Commerce Vendor by ABI Research.

Usablenet Platform UVP

Usablenet claims the platform distinguishes itself in three key areas: Scale, Strength, and Innovation.

Scale – According to the company, the platform is designed to scale in every direction, from its own infrastructure capacity to support for the full range of functionality on its client’s websites, to support for any and every device their customers may be using.

Strength – The Usablenet platform supports the largest, most intricate multi-channel sites in the world including: FedEx Mobile, American Airlines Mobile, Expedia Mobile and Hilton Mobile.

Innovation – The mobile phone is no longer all that is mobile. The consumer is mobile. The Usablenet platform is crafted to support its client’s objectives of supporting core constituents — customers, employees, sales forces, shareholders, prospective customers — wherever they are.

Usablenet Platform

Usablenet’s platform supports all forms of output including:

  • Mobile – Usablenet can extend mobile site functionality to the iPhone, Blackberry, Android, or Symbian app markets.
  • Custom Apps – Usablenet also builds discrete apps with unique user interfaces and functionality, separate from the client’s existing site.
  • Kiosks – The Usablenet platform dynamically transforms and optimizes website content and functionality for a touchscreen kiosk or point-of-sale terminal without the need for any client IT resources.
  • Tablets – The platform understands the unique size and functionality of tablets and creates an experience that optimizes content to conform to that environment.
  • Facebook – With Usablenet’s integrated Facebook application, client’s can offer any product, service, feature, and functionality currently available on their websites, all within Facebook. Users can engage with the brand – including purchasing a product, booking a reservation, paying a bill, reviewing products and sharing them with their friends, or providing feedback – without leaving Facebook.

Facebook Commerce

Usablenet currently powers the Facebook commerce (f-commerce) pages of ASOS (the first European fully integrated Facebook store), Aeropostale and JC Penney. These Facebook shopping pages offer full ecommerce capabilities, product browse and search features, the ability to easily like and share items with friends in a customer’s network, product reviews, as well as social discovery by viewing items in the news feed and seeing product pages all within the retailers’ Facebook page.

The company’s integrated Facebook application combines shopping and social media and extends full e-commerce functionality to the brand’s Facebook community. For example, during their earnings call on April 13, 2011, ASOS noted that UK sales grew 24 per cent to £44.8m for the quarter to March 31, in spite of difficult economic conditions facing consumers and me

Product Screenshots

ASOS Facebook home page

ASOS Facebook home page

ASOS Facebook product detail page

ASOS Facebook product detail page

ASOS Facebook Share page

ASOS Facebook Share page

JC Penney Facebook splash page

JC Penney Facebook splash page

Aeropostale Facebook page

Aeropostale Facebook page

Shop NBC mobile application

Shop NBC mobile application

Usablenet HTML5 Gallery example

Usablenet HTML5 Gallery example

Usablenet HTML5 GPS example

Usablenet HTML5 GPS example

Company Information

Usablenet was founded in 2000 to improve website usability and accessibility across disparate platforms.

Based in New York, Italy, and the UK, Usablenet is a global leader in extending companies’ online brands to their customers, wherever they are: on mobile, on Facebook, at an in-store kiosk, on a tablet, and more.

For more information or to contact the company, go to http://www.usablenet.com. You may also call the following numbers:

New York office: +1.212.965.5388
Los Angeles office: +1.310.260.9900
London office: +44.20.7903.5290

Marks & Spencer Video

Last, here is a video from Marks & Spencer, a UK department store similar to Macy’s, talking about its mobile commerce site powered by Usablenet.