Consumer Psychology for a Digital Age

Social Commerce Aggregators: Yipit Aggregating 176 Daily Deals from 66 Sites

New social commerce aggregator Yipit is now aggregating 176 daily deals from 66 US group-deal sites and has just received $250K seed funding, reports TechCrunch.

As we’ve mentioned, Yipit is one of a new breed of social commerce sites, aggregating deals into custom personalized deal feeds; LocalOfferLoungeDailyFlock, and 8Coupons offer similar services.

In Germany, DealMob is doing the same thing, aggregating social commerce deals from the 6 group-buy sites, whilst in the UK DealRomeo is offering deal feeds, aggregating the burgeoning number of new British Group-Buy sites.

In a separate TechCruch post, founder of Group-Buy daily deal pioneer Groupon.com, Andrew Mason, comments on the multiplying number of Group-Buy clone sites.

And in yet another TechCrunch post, three emerging opportunities for hot social commerce Group-Buy market are identified by Tim O’Shea, founder of the short-lived UK Group-Buy site Snippa (that recently headed to the deadpool blaming an overcrowded, overheated market).

  • Local businesses with low buy ins: Opening the group buy to a local businesses platform for smaller deal volumes in a self service format. For example, a small local hairdresser wants to fill 5 chairs of unsold inventory on a quiet Thursday afternoon.
  • Group buying for business services: Many business services have large gross margins allowing for great discounts, thus taking the risk out of working with a new supplier.
  • Existing communities: Websites (Facebook Pages, Forums, Blogs etc) with an existing community are in a great position to add a group buying feature for their members.

But perhaps the smartest move during this social commerce frenzy is to focus on social commerce aggregation….

Comments (26):

  1. Vinicius Vacanti

    April 9, 2010 at 14:56

    Paul,

    Thanks for writing about Yipit. I think the last point you make regarding sites with existing communities is really interesting. In fact, the best positioned sites are the ones that have both existing communities and local authority. Hopefully we’ll see some of them launching deal services soon.

    Best,
    Vin, Co-Founder, Yipit.com

    Reply
    • Paul Marsden

      April 11, 2010 at 22:43

      Thanks for the comment Vin, and congrats on Yipit, great service – any plans to add private sale aggregate feed to the service? – An Yipit style all in one sale alert service would be v. cool.

      Reply
    • Paul Marsden

      April 16, 2010 at 18:11

      Hi Ruth, thanks for this, of course yipit stands apart as it aggregates deals from other daily deal site – but I’ve updated the post with a compete.com graphic… Thanks!

      Reply
  2. Luther Sneed

    August 21, 2010 at 11:21

    Thank you very much for this awesome article. I’ve read id only a few months now plus they are always very informative. Thanks!

    Reply
  3. allthedeals

    September 1, 2010 at 07:21

    Hey Paul.

    Nice article.

    We've just launched a similar service to Yipit for Australian bargain hunters called allthedeals.com.au. The Aussie market is fairly small compared to the US but there are groupon clones popping up almost daily, from both local players, plus a few US based sites like LivingSocial. Groupon themselves are even rumoured to sizing up the market.

    Reply
  4. Narendran

    September 7, 2010 at 23:48

    Hey ppl,
    Here is an Indian daily deals aggregation site: http://www.snatchdeals.com. Indian social commerce market is also slowly getting crowded with – with players like Mydala, snapdeal, Taggle, Koovs, etc.

    Reply
  5. dealbyday

    September 10, 2010 at 17:34

    This industry is really heating up. I love all the excitement.
    Another aggregator is http://www.dealbyday.com

    Reply
  6. Marc Bernucho

    September 12, 2010 at 14:03

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  7. The DEALER

    November 15, 2010 at 08:52

    Hi Paul,
    Great article. I have launched a site here in Canada that is similar but I utilize updated webshots!
    http://www.TheDEALER.ca

    Take a look and I hope that you enjoy your day.

    Reply
  8. Dealosaurs

    December 6, 2010 at 02:47

    Search from this site:
    http://www.dealosaurs.com

    This is similar to yipit…

    Dealosaurs searches for the discounts on many popular products, services and events. No longer waste time browsing many different sites to find deals, with Dealosaurs browse all deals through a variety of cities in one location. Once you select a deal, you will be taken to the actual site from which you can purchase the product, service or event tickets.

    All deals come at lower prices based on more people purchasing the products, so please let all of your friends know about Dealosaurs.com.

    Dealosaurs is just not a listing of deals, but a guide which will assist you in enjoying your life with over spending for fun.

    Register as a subscriber and you can customize the deals which you like to receive updates about in My Accounts section.

    Reply
  9. Michele

    February 19, 2011 at 23:42

    Does anyone know if there are similar services in Russia?

    Reply
  10. ritasu

    March 3, 2011 at 03:26

    Although Yiipt is just a kind of clone of Groupon. We cannot ignore its huge achievement. Actually, everyone could start their own with Yiipt Clone website easily in Yiipt mode.

    Reply
  11. Murali

    May 3, 2011 at 16:51

    Also, please check out http://geoflake.com – All Daily Deals and Coupons in One Place.
    Geoflake is currently available in US, Canada and Indian Metros.

    Reply
  12. Ashish

    June 20, 2011 at 15:51

    Dealsonline4u is the best and first fully professional Indian deal Aggregator sites. We find the best daily deals, weekly offers and group buying bargains India has to offer, then list them together on the one site, saving you time AND money. on quality brands and products and make it easy for you to discover and share these offers with your friends.

    Reply
  13. ashish kaushik

    June 25, 2011 at 15:11

    find best deals in india just connect with http://www.dealsonline4u.com. best in computers deals, restaurant deals, hotels deals, holiday deals, appliances deals, electronics deals. zym deals, health & beauty deals, toys deals, gifts deals, books deals, all deals in one site
    http://www.dealsonline4u.com . Best deals aggregator site in india.

    Reply
  14. TJ Won

    July 18, 2011 at 18:13

    Aggregator sites like http://www.yipit.com in the US and http://www.allyodeals.com in Canada are also exploding in parallel with the number of dialy deal sites. I would like someone to create a graph illustrating that growth in comparison to the growth of daily deal sites!!

    Reply
  15. Larissa

    December 8, 2011 at 08:10

    Indeed, aggregators are the next thing to explore in the deal industry. With so many deal sites already it has reached saturation. Personally, viewing all best sales in Melbourne via multitudes of group buying sites is such a headache.

    Reply
  16. DealScout

    June 9, 2012 at 14:11

    Check out DealScout in South Africa if you are looking for a daily deal aggregator in South Africa

    Reply

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