Consumer Psychology for a Digital Age

Second Porch / Social Commerce Opportunity for Travel Sector?

Interesting social commerce app on Facebook called “Second Porch” that does vacation rentals – lets you find people in your extended social network to rent a vacation home from – or to.  Keeps it in the social family so to speak. Forget crowdsourcing, “friendsourcing” takes the risk out of vacation rentals – you know the face behind the place.

If only Virgin Atlantic, Avis or Expedia took this idea and ran with it, selling their travel services on top – they’d have a sweet (and profitable) social commerce solution on their hands…

Comments (0):

  1. Sylvia

    October 16, 2009 at 00:35

    Second Porch is a boon to vacation rental owners, as well as rental guests. It’s the only vacation rental portal that balances the scale. With this new Facebook app, owners can gather information as well as provide it. And it works as well on home exchanges!


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