Consumer Psychology for a Digital Age

Rotten Apples: iTunes integrates Rotten Tomatoes Reviews

Apple’s iTunes store for movies has integrated Rotten Tomatoes reviews, Flixter’s popular reviews aggregator of professional and audience reviews, displaying a ‘Tomatometer’ popularity gauge next to movies (article on Mashable).  This is a smart use of the authority social influence cue.  How could your brand combine professional ratings and reviews with those from customers?

Apple

Comments (2):

  1. Kathy

    August 3, 2010 at 19:55

    Wow, such great content. Thanks for making this worth while to look at! Please post more, I have to see your next blog entry. Thanks!

    Reply

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