QR Like Buttons Come to Diesel Stores [Video]

Q

The ubiquitous Facebook ‘Like’ button has come to Diesel stores.  Scan the QR code on jeans in-store with your handset and send a Like with a product shot to your friends.  Would be nice if the Like had a call to action – such as an incentive to buy – online or in-store, but its a neat innovation nonetheless.  Think we’ll be seeing a lot more SoLoMo (social – location-aware – mobile) technology such as this driving social commerce innovation.

 

About the author

Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

3 comments

  • Don’t know if anyone else tried scanning that QR code off the screen. I did, and found a malformed URL (i.e. QR App couldn’t read “www.fullsix.es/ilikediesel/english” as a link, and rendered it as text instead) that links to the case study.

    I was hoping to see how much/little effort it would take; I’ve looked at Likify (a free service that lets you do more or less the same thing – with the additional option of a coupon code incentive to the sender. Nice idea, but (a) QR codes are never quite as friction-free as one might wish and (b) there are just too many steps. Effectively, it pulls up a web page with a Like button – leading, no doubt to many incomplete user journeys.

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Paul Marsden

Chartered psychologist specialising in consumer behaviour and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.