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The ubiquitous Facebook ‘Like’ button has come to Diesel stores.  Scan the QR code on jeans in-store with your handset and send a Like with a product shot to your friends.  Would be nice if the Like had a call to action – such as an incentive to buy – online or in-store, but its a neat innovation nonetheless.  Think we’ll be seeing a lot more SoLoMo (social – location-aware – mobile) technology such as this driving social commerce innovation.

 

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    crack and die

    Rumors have it that ClickAndBuy is going bankrupt within a month. No user could get respond from them.

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    Mat Morrison

    Don’t know if anyone else tried scanning that QR code off the screen. I did, and found a malformed URL (i.e. QR App couldn’t read “www.fullsix.es/ilikediesel/english” as a link, and rendered it as text instead) that links to the case study.

    I was hoping to see how much/little effort it would take; I’ve looked at Likify (a free service that lets you do more or less the same thing – with the additional option of a coupon code incentive to the sender. Nice idea, but (a) QR codes are never quite as friction-free as one might wish and (b) there are just too many steps. Effectively, it pulls up a web page with a Like button – leading, no doubt to many incomplete user journeys.

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    Brave New World: Facebook Connected Cameras Break Out of the Fitting Room into Clubs and Resorts [Video] | Social Commerce Today

    […] Posted in Case Examples, F-Commerce TweetWe’ve seen real life Facebook Likes (Coca-Cola, Diesel, Renault, Hyundai, Facebook) and Facebook-connected cameras in fitting rooms (Macy’s, […]