Posts in category

Smart Psych


Your smartphone is a digital marshmallow. And you can use your digital marshmallow to run an adult variant of the famous “marshmallow test” – the psychological test of self-control for children that can be more predictive of success in later adulthood than IQ, education or socio-economic background (see video below). So the digital marshmallow test works like this, …

0 16

A new study published by NorthWestern University has demonstrated how brands could potentially influence sleeping consumers subliminally by exposing them to sounds – and perhaps vibrations from a wearable – paired with a brand (full paper, experimental material). The study ‘Unlearning implicit social biases during sleep‘ looked at how exposure to counter-stereotypes (e.g. female + science) can modify unconscious negative bias in …

0 3

How much is a label worth?  Not the product, just the label. If the label we’re talking about happens to be Apple, then that label – the most valuable label on planet Earth – is worth $247bn according to the new WPP 2015 global list and valuation of the 100 most valuable brands. If the label is …

0 59

You’ve probably seen the results. Switzerland, Iceland, Denmark, Norway and Canada are the happiest nations on Earth (Syria, Burundi and Togo are the least happy). The 2015 World Happiness Report is out, ranking countries by average happiness of its citizens.  You can download it here. It’s a great report and well worth a read, but not just for …

1 18

Uber co-founder and chairman Garrett Camp has revealed his Next Big Thing, an Uber-for-stuff ‘request network’ that works like a Siri for shopping. Operator is a software-with-a-service app, like the experimental Magic service, that connects you with a network of virtual and human personal shoppers called ‘Operators’ who satisfy your shopper requests on-demand, and bring service with a digital smile to the world …

0 9

So Hollywood actress Bo Derek was right but for the wrong reasons. “Whoever said money can’t buy happiness simply didn’t know where to go shopping”– Bo Derek Could it be where you shop, not what you buy that matters? Perhaps so. A meta-analysis just published in the Journal of Consumer Psychology confirms that experiences (such as where you go shopping) …

0 16

Another land grab in ‘Now Economy’ and the world of ‘convenience tech’, on-demand tech designed to save you hassle, time and effort. This week Amazon is launching two ‘Uber for X’ on-demand services. Amazon Home Services: Handpicked Pros, Upfront Prices, Happiness Guarantee The first is Amazon Home Services, an Uber for cleaners, electricians, plumbers and all your home …

0 30

Marketing campaigns and sales pitches designed to persuade can result in a 39% drop in intent to do business with you. That’s the finding of a new study in the medical journal Vaccine. The study looked at a campaign from the CDC (Centers for Disease) in the US to persuade people to get vaccinated for seasonal influenza (responsible …

0 61

Would you feel lost or uncomfortable without your smartphone? Then you may be suffering from nomophobia – fear of being without your mobile phone (no mobile phobia). You can self-diagnose yourself for the psychological condition of nomohobia using the new NMP-Q nomophobia test below, developed by Caglar Yildirim at Iowa State University that is to be published this year in Computers in Human Behavior (full thesis). A …

1 122

Does ‘brand authenticity’ matter to you? Is your brand – either the one you buy or work for – an authentic brand? And what the heck is ‘brand authenticity’ anyway? Answers are revealed in an eminently useful new 15 point scale – the Perceived Brand Authenticity Scale (PBA Scale – below) – to be published …

1 456

‘Apple Watch – the watch for you?’ vs. ‘Apple Watch – the watch for you’. Which makes for more persuasive marketing copy – whether as a title selling an article, or a tagline selling a product? It all depends on your mood. If you’re feeling calm, and see a title, tagline or marketing copy and in question …

0 79

Whether you are white and gold or blue and black, a new psychological study in Cognition, the International Journal of Cognitive Science,  shows that showing you perceptual illusions similar to #thedress increases your openness to attitude-change. In the experiment people who were shown visual tricks – not dissimilar to #thedress – showed reduced confidence in their own opinions and indicated a greater willingness to change …

0 9