Posts in category

Smart Psych


So #ViceTech is now a thing. Great TechCrunch news article just out on technology put to the service of sex, drugs and rock’n’roll.  Think hook-up apps like Tinder, on-demand marijuana delivery, or the myriad of music apps. And, of course, all reported by Vice media. With #ViceTech, we have a powerful triptych of digital opportunity. Readers …

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How do you make customers happy?  Lululemon’s latest answer is inspiring – take 35 top insights from ‘positive psychology‘ – essentially the psychology of happiness, and bake them into your brand.  How do you do that?  Design products, services and campaigns that don’t simply solve people’s problems, but focus on what makes people happy.  Welcome …

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What does it feel like to be the client? Here’s a new design thinking tool that we’ve designed for agencies and consultants to help you design a pitch that sells: The Client Empathy Map. Client Empathy Map (PDF template) The Client Empathy Map is designed to help build your capacity to feel and experience the brief from the perspective of your …

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Big Picture. How do we use digital technology to help make people happy? We can use ‘PPIs’ – positive psychology interventions – that are clinically proven to promote happiness and wellbeing (positive psychologists research the psychology of  happiness and wellbeing). So here are three PPIs – ‘positive psychology interventions’ – that we can adapt to digital. PPI-1 The ARC of Happiness …

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Here’s a vision for the future of digital advertising that I presented yesterday at IAB Engage in London with SYZYGY Group’s media unit, Unique Digital. With 1000+ delegates, the theme of IAB’s signature event was how to move digital advertising to ‘higher ground’ (and out of the cheap seats of commoditised products). The downloadable deck makes the case that no amount of …

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Today, the Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion. A purchase will set you back a minimum of $1,150 (US) depending on which Hermès leather band you choose. So, can tech win in or with fashion? It’s an open question, but to do so, tech companies will need to …

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It’s rare that psychology goes viral, but here’s a latest infographic from Business Insider that has done just that:  ‘20 cognitive biases that screw up your decisions‘ (thanks to Dr Carolyn Mair of the London College of Fashion for catching it). The infographic provides a simple introductory summary to our apparent irrationality in love, life and shopping. So here’s the …

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Forget ‘customer satisfaction’, what matters is ‘life satisfaction’. Here’s a great study in the latest edition of the wonderfully titled academic ‘Journal of Happiness & Well-Being‘ that can help you understand and deliver customer happiness. The key takeout for marketers is customer happiness is not about satisfaction with a product or brand, it’s about how we help enhance the life …

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Trait Tattoo

There’s a rather brilliant presentation and transcript for marketers interested in behavioural economics over at Evolving Economics by Jason Collins (Australia’s answer to Rory Sutherland). Jason presented “Please, not another bias! An evolutionary take on behavioural economics” at last week’s Marketing Science Ideas Exchange conference in Sydney, and covered the controversial issue of brand personality and why it matters. …

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Digital marketing has a bright future with a sharp increase in effectiveness if we harness sensory metaphors (bright future, sharp increase) in our work. A new study published in the Journal of Personality and Social Psychology has found that sensory metaphors are more memorable and more successful (in terms of popularity) than non-sensory metaphors (open access draft). The logic is …

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“I love that brand!” It’s the holy grail of marketers, but what actually is ‘brand love’? Brand love is very different to human love finds a new study out this month in Psychology and Marketing warning marketers against using the L word in marketing. At least not that L word.  People may like brands, but not love them, …

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will.i.am says you do. The ad industry says you don’t. Skip YouTube ads, that is, when you’re prompted to do so after seeing the first five seconds of a YouTube ad (Google’s TrueView in-stream ad product). Well do you? At the wrap up this year’s annual fashion show for advertising in Cannes, Martin Sorrell, CEO of ad group WPP …

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