Posts in category

Smart Psych


For those of you who missed it, here are the slides from Alvenda‘s social commerce webinar featuring David Saville, Innovations Product Manager at Hallmark, and Wade Gerten, CEO and Founder, Alvenda. Social Commerce Today was delighted to play supporting act, presenting a 15 minute summary primer on the social psychology of social shopping.  Enjoy. (Click …

0 1

A heads up on a free Mashable-sponsored social commerce webinar next week (Wed July 28, 12 noon EST) from Alvenda 8thBridge and Hallmark: “Learn How Hallmark and Alvenda Launched a Social Commerce Channel on Facebook” Details below, and registration here.  Social Commerce Today will be participating, supporting David Saville, Innovations Product Manager, Hallmark and Wade Gerten, …

0 2

Apple’s iTunes store for movies has integrated Rotten Tomatoes reviews, Flixter’s popular reviews aggregator of professional and audience reviews, displaying a ‘Tomatometer’ popularity gauge next to movies (article on Mashable).  This is a smart use of the authority social influence cue.  How could your brand combine professional ratings and reviews with those from customers? Apple

2 1

We’ve had a number of requests for a downloadable presentation on the social psychology of social shopping and the six social cues shoppers use to thinslice information and decide what to buy. So here is is: The presentation is based on an earlier article in Social Commerce Today (useful for anyone who wants details on …

7 2

At Syzygy*, we’ve been working hard putting together a new white paper on Social Commerce.  It will be available in English and German from Syzygy’s Facebook store – here. UPDATE download the white paper for free here. Entitled ‘Social Commerce: Monetizing Social Media‘, the whitepaper provides a strategic blueprint for deploying social commerce (summary below).  The …

3 1

The Economist’s journal Intelligent Life has published an interesting article (archived below) on social commerce (focusing on user ratings and reviews), by Booker Prize shortlist author Linda Grant. Our top takeouts/thoughts: User ratings and reviews turn a dry catalogue shopping experience into an interactive and engaging Pop Idol (X-Factor in UK) experience – allowing people …

9 1

With social media marketers increasingly seeking to monetize their efforts, the social commerce toolbox is growing. And it can be difficult to keep up with what’s out there.  So here’s our attempt to organize social commerce into six dimensions, each based on a general toolset, with a quick review and our own rating of the value …

27 14

As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social …

From $35 a month, PowerReviews is offering an Express version of it’s social commerce solution. Like its big brother PowerReview Express works as a ‘decision accelerator’ for shoppers on e-commerce sites, giving shoppers confidence to buy by showing customer reviews (and quick scan review summaries).  Does this mark the mainstreaming of social commerce? Before, we had to …

0 1