Posts in category

Smart Psych


Want to be 22% happier? Here’s how.  Simply take a selfie whilst smiling every day for three weeks. That’s the finding of a study published in the Journal “Psychology of Well-being” which invited people to either take a daily smiling selfie. Compared to a control group, the happiness of daily smiling selfie-snappers increased significantly. Other …

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A major landmark study on “The Origins of Happiness” is out today, and being presented at the London School of Economics (co-organised by the OECD).  The study, co-authored by Lord Richard Layard (who authors the World Happiness Report), and is based on new research with 200,000 participants across Europe, US and Australia (all the data is here). The …

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Want to change someone’s behavior? There’s an app for that. Whether you’re in marketing or management, one of your key jobs will be to influence people and bring about behaviour change (consumers, partners, colleagues – or even at home). So here’s one of the most useful tools we’ve come across; below you’ll find a full list of the …

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Why did Trump win?  Theories abound, here’s a simple psychological rationale – People strive for happiness, which according to a well-researched, validated and influential model in psychology – self-determination theory – is driven by three things: the ARC of happiness – a sense of Autonomy, a sense of Relatedness, and a sense of Competence. When our …

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Extensive use of on-demand apps is linked to narcissism. Especially if you are a Millennial. Specifically, if you are a Millennial (i.e, aged 18-35 in 2016) and you use more than a couple of on-demand apps such as Uber or Instacart, then you are more likely to over-index on narcissism as measured by the Narcissistic Personality Inventory (narcissism is a personality trait …

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Within a week of launch, the location-based augmented-reality game Pokémon Go already enjoys more daily active users in the US than Twitter, more minutes per user than Facebook, and has supplanted Candy Crush as the most successful mobile game of all time. The formula seems simple – take an old mobile game developed by Google (Ingress) …

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Here’s a simple psychological rationale for why people voted for Brexit and to leave the European Union.  People strive for happiness, which according to a well-researched influential model in psychology – self-determination theory – is driven by three things: the ARC of happiness – a sense of Autonomy, a sense of Relatedness, and a sense of …

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At last week’s Digital Innovation Day 2016 in Frankfurt, I outlined a new vision for CX – one not focused on people’s problems but on people’s wellbeing, and using insights from positive psychology – the science and practice of improving wellbeing – to redesign products, services and experiences with people’s happiness in mind. One example I …

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Today, we’ve been speaking at the Accenture-sponsored FinTech Innovation and Disruption 2016 in London, presenting a disruptive UberInsurance concept based on the Uber model. You can checkout the presentation below (and download it here)- but here are the key points Insurance is ripe for disruption, and investors know it – $650M investment in #InsurTech in Q1 2016 alone …

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If you’re in advertising, then The Advertising Effect: How to Change Behaviour is probably one of the best books you can read on your craft right now.  Basically, it’s Nudge for advertisers. Outlining ten evidence-based effective advertising strategies, each with a scientific underpinning, Adam Ferrier (psychologist and founder of Naked) is up there with fellow Antipodean Byron Sharp in …

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A simple caption can boost advertising effectiveness by 17% as measured by effect on purchase intention. New Ohio State University research published last week in the Journal of Consumer Research (open pre-publication access) by Christopher Summers and colleagues reports that captioning an ad with the words that the ad “targeted specifically to you based on your online activity” boosted ad …

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Here are 10 simple design interventions to promote customer happiness. They are based on a mashup of design-thinking and positive psychology (the science and practice of improving happiness and wellbeing) and inspired by the fabulous work of Pieter Desmet and colleagues at the Delft Institute of Positive Design.   We call this mashup POSITIVE DESIGN, and we believe …

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