Here’s a short downloadable refresher on need-to-know psychology for social media professionals that I’ve put together for my new advanced class on social media at ISOC. It contains examples from Adobe, ALS, Burberry, DNC, Ford, Heinz, L’Oreal, Mercedes, Nike, P&G, Samsung…

All in the service of the central point that smart, effective social media communication delivers on one of our three core psychological needs

  • Affiliation
  • Power
  • Achievement

The deck also includes examples of how organisations are using social information to appeal to our System 1 (fast, intuitive) mind in social media.

Thoughts welcome.