Facebook has seen the future and its called commerce – not (only) advertising.
Tom has discovered a new ‘product.purchased’ action that will allow vendors to invite customers to share product purchases, including items in Facebook games, and intriguingly donations.
So it looks like we’ll purchase, want, donate buttons will be coming to website and Facebook Pages near you.
For Tom, it seems clear that Facebook are working on a new OpenGraph representation of products – and logically enough the code is part of a ‘socialcommerce’ library.
Check out Tom’s Facebook sleuthing on his blog.