[…] is nothing new. P&G is renown for their observation of consumer behavior; in fact, they've even launched a Facebook store for Gain aimed at testing consumer reaction to new products. But it can be costly, […]
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Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.
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