P&G Facebook Store = 1000 Transactions/Hour


Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest.  P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour.

Product seeding is one of the most popular and effective word of mouth marketing techniques for launching new products. Facebook stores may be the next-generation solution to product seeding.

Previous The Future of Social Media Monitoring: Public Facing Dashboards (HSBC)
Next Adage on Social Commerce: F-Commerce is here...

25 Comments

  1. March 6, 2010
    Reply

    Beautiful website, Third time I came across it. Continue doing good work.

  2. March 8, 2010
    Reply

    This is an interesting blog you have her but I can’t seem to find the RSS subscribe button.

  3. […] enhancemedia – Generate Leads with Social Media Strategy eMarketer – Social Fans more Likely to Buy All Facebook – Facebook Pages Create More Loyal Customers Tourismuszukunft – Kann eine Facebook Fanpage mehr Konversion bewirken? SocialCommerceToday – Facebook Store = 1000 Transactions/Hour […]

  4. September 12, 2010
    Reply

    We were doing some browsing and came across this blog site. I must admit that this information is what I was searching for! Keep it up. Will be following your sites

  5. […] of mouth around new products and services.  P&G’s pop-up tryvertising stores for Pantene and Pampers are examples of using Facebook commerce for doing word of mouth marketing – and building brand […]

  6. […] Posted on October 5, 2010 by Paul Marsden Posted in Latest, f-commerce TweetSo after dipping its toes in the f-commerce water, Procter & Gamble has taken the f-commerce plunge, opening up a new […]

  7. December 5, 2010
    Reply

    Thanks for sharing! Looks nice:)

  8. […] around new products and services.  P&G’s pop-up tryvertising stores for Pantene and Pampers are examples of using Facebook commerce for doing word of mouth marketing – and building […]

  9. […] 1000: Number of diapers P&G sold on its f-store in under an hour […]

  10. […] P&G: Sold 1000 diapers in under an hour on its f-store […]

  11. […] P&G: Sold 1000 diapers in under an hour on its f-store […]

  12. […] Factor, Mazda, Nike, Nine West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner […]

  13. […] Factor, Mazda, Nike, Nine West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner […]

  14. […] and Disney. P&G, in its first foray into Facebook commerce, famously sold 1,000 diapers on its F-commerce store in under an […]

  15. […] on June 21, 2011 by Paul Marsden Posted in F-Commerce TweetOkay, so here’s a conundrum, if P&G can sell 1000 diapers in under an hour on Facebook, why can’t Taco Bell give tacos away for free on […]

  16. […] P & G: Vendió 1000 pañales en menos de una hora en su f-tienda. […]

  17. […] Taco Bell's experience with a campaign by P&G last year, which sold out 1,000 packs of a new line of Pampers Cruise diapers in an hour, according to the blog Social […]

  18. […] P&G: Sold 1000 diapers in under an hour on its f-store […]

  19. […] Gap, Heinz, jcpenney, Levi’s, Macy’s, Max Factor, Mazda, Nike, Nine West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner […]

  20. […] and Disney. PG, in a initial incursion into Facebook commerce, famously sole 1,000 diapers on a F-commerce store in underneath an […]

  21. […] and Disney. PG, in its first foray into Facebook commerce, famously sold 1,000 diapers on its F-commerce store in under an […]

  22. […] Factor, Mazda, Nike, Nine West, Old Spice, P&G, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner […]

  23. October 15, 2011
    Reply

    […] and Disney. PG, in its first foray into Facebook commerce, famously sold 1,000 diapers on its F-commerce store in under an […]

  24. […] 1000: Number of diapers P&G sold on its f-store in under an hour […]

Leave a reply

Your email address will not be published. Required fields are marked *