Consumer Psychology for a Digital Age

P&G Facebook Store = 1000 Transactions/Hour

Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest.  P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour.

Product seeding is one of the most popular and effective word of mouth marketing techniques for launching new products. Facebook stores may be the next-generation solution to product seeding.

Comments (25):

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