Consumer Psychology for a Digital Age

The Darlings of Social Commerce / Facebook & Customer Reviews

Reading through the 2009 PowerReviews Social Media study with 117 online retailers*, it seems that Facebook and Customer Reviews are respectively the most popular and most effective social media tools

Social Media -Strategy instead of tools

PRSA: “Social Media – Strategies instead of Tools” View more documents from Kevin Lim.

16apps Recommendation Engine for iPhone Apps

Wondrous example of where social commerce is headed – 16apps.com. Just add in your social logins (facebook, twitter, lastfm etc) and it scours your data and recommends best iPhone apps

Social Commerce Gets 162% Juicy with Luxury Brands

Some interesting results from e-commerce specialist for luxury brands CreateTheGroup.com (Burberry, Donna Karan, Fendi, Juicy Couture, Louis Vuitton, Marc Jacobs, Tom Ford, Stella McCartney…) Since launching a social commerce platform

Social Media ROI / Onion or Money?

David Carr has posted an interesting overview of the non-financial impact of social media for marketers, with some groovy images, including a social media onion. In a nutshell, David argues

B2B Social Commerce / Cloudsourcing Webinar

Crowdsourcing, or “cloudsourcing” (outsourcing work to the cloud – as some are calling) is perhaps one of the most mature areas of social commerce. It works like this – you

Livin' on a Prayer – Bon Jovi does Social Commerce

Piryx is an Austin based social commerce company that offers a payments processing linked to social networking and micro-blogging platforms. Here’s how it works (and see video below). Pyrix has

Social Media Marketing Industry Report 09

A recent (March 09) research report by Michael A. Stelzner on How Marketers Are Using Social Media to Grow Their Businesses, based on input from 900 marketers. Top line insights/findings

Protected: Facebook Marketing Bible…09

There is no excerpt because this is a protected post.

Social Media, Search and the Interplay of Consideration and Consumption

A new research report out from the search marketing team at Group M on social media: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption. As the