PRSA: “Social Media – Strategies instead of Tools” View more documents from Kevin Lim.

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Wondrous example of where social commerce is headed – 16apps.com. Just add in your social logins (facebook, twitter, lastfm etc) and it scours your data and recommends best iPhone apps for you. Genius. Functionality doesn’t quite live up to the promise yet, but welcome to the future of social commerce.

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Some interesting results from e-commerce specialist for luxury brands CreateTheGroup.com (Burberry, Donna Karan, Fendi, Juicy Couture, Louis Vuitton, Marc Jacobs, Tom Ford, Stella McCartney…) Since launching a social commerce platform for Juicy Couture, called Club Couture, conversion rates have jumped 162 percent. (And non-financial metrics have also jumped; exposure (page views) up 141 percent and …

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David Carr has posted an interesting overview of the non-financial impact of social media for marketers, with some groovy images, including a social media onion. In a nutshell, David argues that non-financial impact of social media investment can be measured in three ways: Exposure (much like advertising) Engagement (much like good advertising) Collaboration (quite unlike …

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Crowdsourcing, or “cloudsourcing” (outsourcing work to the cloud – as some are calling) is perhaps one of the most mature areas of social commerce. It works like this – you pay online (the e-commerce bit) to get a task done, and then the task is either broken down into micro-tasks and distributed to a network …

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Piryx is an Austin based social commerce company that offers a payments processing linked to social networking and micro-blogging platforms. Here’s how it works (and see video below). Pyrix has been showcasing its wares at DEMOfall 09 – by running a fundraising campaign for the Jon Bon Jovi Soul Foundation, a non-profit organization working against …

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A recent (March 09) research report by Michael A. Stelzner on How Marketers Are Using Social Media to Grow Their Businesses, based on input from 900 marketers. Top line insights/findings Top three questions marketers want answered: (1) What are the best tactics to use, (2) how to do I measure the effectiveness of social media …

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A new research report out from the search marketing team at Group M on social media: The Influenced: Social Media, Search and the Interplay of Consideration and Consumption. As the title suggests, the research focused on the interplay between search marketing and social media marketing, specifically; When consumers are exposed to social media and influenced …

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The Inside Facebook team have published an interesting report “Best & Worst Facebook Marketing 2009”. They’ve rated recent attempts by consumer brands such as Adidas and CocaCola to market themselves within the walled garden of Facebook. Here’s a summary of the findings…(click to enlarge). Whilst there is not much in the report on Social Commerce …

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Interesting article “Friends for Sale” in the Economist this week touching on Social Commerce (archived below). The article leads with headline that Dell has generated $3m in sales from micro-blogging platform Twitter – tweeting about it’s refurbished PC outlet. The Economist then turns to a faux shock-horror exposé of uSocial, the Australian web marketing agency …

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