From $35 a month, PowerReviews is offering an Express version of it’s social commerce solution. Like its big brother PowerReview Express works as a ‘decision accelerator’ for shoppers on e-commerce sites, giving shoppers confidence to buy by showing customer reviews (and quick scan review summaries).  Does this mark the mainstreaming of social commerce? Before, we had to …

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Mjedi, a Seattle based social commerce startup has been picked as a finalist at the CTIA Fund Fest this week. Interesting app, you SMS the barcode of an item in a participating store to a special number – and receive a message to your Facebook wall and cell if/when it goes on sale.  Smart inline advertising …

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Twangü, derived from the Chinese word “tuangou” for team buying, is a GroupBuy social commerce app on Facebook that allows people to shop as a team (and get discounts from vendors bidding for their business). Think Mobshop and Mercata for the Facebook generation. Didn’t work out in those early days – but was that because …

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Interesting social commerce app on Facebook called “Second Porch” that does vacation rentals – lets you find people in your extended social network to rent a vacation home from – or to.  Keeps it in the social family so to speak. Forget crowdsourcing, “friendsourcing” takes the risk out of vacation rentals – you know the …

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So it’s a new spin on social commerce, KangoGift from Cambridge (MA) has just launched a mobile gifting service… Buy a gift online, add the recipients mobile number – and they get a nice surprise by phone – an SMS mobile voucher to pick up their gift at a local store. Reminds me of the …

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Whitepaper from the leading web metrics agency Coremetrics on social media analytics/metrics. In summary: Social Media Marketing: A growing share of a growing market (share of interactive marketing spend to increase from 2.7% (2009) to 5.6% by 2014 (overall share of interactive marketing as % of total ad spend to rise from 12% to 21% …

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Social CRM (sCRM) has been gaining traction recently, combining social media tools with Customer Relationship Management (CRM) programs as a solution to better drive customer and business value. And now “one-to-one” marketing agency, OgilvyOne has joined the sCRM vanguard. In this presentation, Brian Jensen, Head of Experience Planning at OgilvyOne in London, argues that by …

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Brilliant viral (below) – Bazaarvoice do George Michael. You’ve gotta love the guys at this social commerce outfit. Bazaarvoice walk the social talk to promote themselves and their social commerce conference(s). Better than brochureware… Watch the viral and I challenge you not to want to give these folk your time. Wondrous. Alas, with moving to …

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An interesting article in the McKinsey Quarterly on Marketing in Web 2.0 (social web). Bottom line, the social web is a SEO tool to drive traffic to your website (good example of GSK’s Ally). Article archived here. McKinsey also continues to champion the idea that Web 2.0 is primarily an internal/partner collaborative communication tool (rather …

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Nice post from Olivia Hayes over at Ignite Social Media, musing on the potential for PowerReview‘s soon-to-be-launched social commerce tool called BrandConnect- a white label customer reviews tool that allows merchants and brands to a) collect structured customer reviews and selectively publish those it wishes to (datasheet here) and b) enable their customers to syndicate …

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Reading through the 2009 PowerReviews Social Media study with 117 online retailers*, it seems that Facebook and Customer Reviews are respectively the most popular and most effective social media tools for e-commerce. 86% of online retailers now have a Facebook page,65% have a twitter feed, and 55% publish customer reviews/have a blog) (click to enlarge …

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