Advertisers Move in on Social Commerce

I’ve been thinking about Atrinsic (the digital advertising and marketing services provider) and its recent purchase of Shopit, the social commerce company that lets buyers and sellers complete simple transactions on social networking sites. Strategically, this purchase could be a smart move for Atrinsic, if brand storefronts in...

Barratts Shoes Embraces Social Commerce

Leading UK high street shoe retailer Barratts is rolling out social commerce functionality across it’s six websites (Barratts.co.uk, Pricelessshoes.co.uk, minibarratts.co.uk, petitfeet.co.uk, bigshoeboutique.co.uk and discountshoestore.co.uk). Online shoppers can read customer reviews, and rate and review their own purchases,...

New Facebook Storefront Service from Nimbit

More evidence that Facebook is transforming itself into a social commerce platform.  Nimbit, specialists in direct-to-fan music marketing has just launched MyStore storefront for Facebook. Nimbit MyStore allows musicians, managers, and labels to sell and market music, merchandise and eTickets directly from the artist’s Facebook profile...

Is Social Media worth it? 10 Social Media KPIs

How do you measure social media? Well, we’re a big fan of ROI, measuring social media by it’s impact on your P&L - costs cut or profits generated.  Econsultancy has compiled a fuller list, including non-ROI performance indicators… Traffic Generated Interaction Increased (comments made on your content (on or...

Social Media Metrics / If You Can't Measure the Impact, Don't Measure It

Interesting post by Jim Sterne over at NetImperative on measuring social media. In a nutshell, Jim proposes 5 practical ways to measure social media… Reach (Theoretical - audience linked to you) Reach (Real - audience reading your content) Impact (Pass-on - people talking about your content) Impact (Sentiment...

Top 10 Social Media Checklist for Online Retailers

Useful presentation (that appears to have been “liberated’ and posted to Scribd) on practical and proven solutions for online retailers to get value (awareness, reputation, traffic or sales) out of social media by Ashley Friedlein (Econsultancy.com).  It includes a top 10 checklist for retailers starting out on the social...

Mjedi / Facebook Shopping Advice & Sale Alerts

Mjedi, a Seattle based social commerce startup has been picked as a finalist at the CTIA Fund Fest this week. Interesting app, you SMS the barcode of an item in a participating store to a special number - and receive a message to your Facebook wall and cell if/when it goes on sale.  Smart inline advertising solution. It will also...

Twangü / GroupBuy App on Facebook

Twangü, derived from the Chinese word “tuangou” for team buying, is a GroupBuy social commerce app on Facebook that allows people to shop as a team (and get discounts from vendors bidding for their business). Think Mobshop and Mercata for the Facebook generation. Didn’t work out in those early days - but was that...

Second Porch / Social Commerce Opportunity for Travel Sector?

Interesting social commerce app on Facebook called “Second Porch” that does vacation rentals - lets you find people in your extended social network to rent a vacation home from - or to.  Keeps it in the social family so to speak. Forget crowdsourcing, “friendsourcing” takes the risk out of vacation...