Consumer Psychology for a Digital Age

Forrester on the Future of the Social Web

So, according to the recent Forrester report by Jeremiah Owyang on the Future of the Social Web, the future of the social web is in fact social commerce.  What I found

BusinessWeek on Social Commerce

Douglas MacMillan over at BusinessWeek asks the question “Does social media sway online shopping?”  and used a recent MyYearbook survey of 45K users to answer the question. The results –

How to Get Customers to Review

So customer reviews shift stock – that much we know.  But how do you get customers to do reviews?  As a market researcher, I know only too well the challenge

Top 10 Social Media Tools for Retail

Another day, another top 10 list, but this one is really useful, so I’ve summarized and annotated.  A thoughtful top 10 list of top social media tools for online retailers

Views You Can Use: FT article on Social Commerce

The Financial Times ran an interesting article on social commerce recently (archived below for reference). Top takeouts; Value of social commerce (qua user reviews) is not just sales – but

PowerReviews, Bazaarvoice Lead the Ratings & Reviews Pack

The 2009 Internet Retailer Top 500 Guide lists PowerReviews and Bazaarvoice as the top customer reviews service providers for US e-commerce sites. BizRate, part of Shopzilla Inc (who recently partnered

Top Social Commerce Survey Findings (Ripple6)

Top line findings from a social commerce survey of 1,000 frequent US online shoppers in August 2009 by the e-tailing group and Ripple6, a provider of social media services to

Top 10 Social Media Myths

At the recent LIFT social commerce conference in Georgia, Eric T. Bradlow, co-director of the University of Pennsylvania’s Wharton Interactive Media Initiative, presented top ten myths of social media. It’s

Advertisers Move in on Social Commerce

I’ve been thinking about Atrinsic (the digital advertising and marketing services provider) and its recent purchase of Shopit, the social commerce company that lets buyers and sellers complete simple transactions

Barratts Shoes Embraces Social Commerce

Leading UK high street shoe retailer Barratts is rolling out social commerce functionality across it’s six websites (,,,, and Online shoppers can read customer reviews,

New Facebook Storefront Service from Nimbit

More evidence that Facebook is transforming itself into a social commerce platform.  Nimbit, specialists in direct-to-fan music marketing has just launched MyStore storefront for Facebook. Nimbit MyStore allows musicians, managers,

Is Social Media worth it? 10 Social Media KPIs

How do you measure social media? Well, we’re a big fan of ROI, measuring social media by it’s impact on your P&L – costs cut or profits generated.  Econsultancy has