So customer reviews shift stock – that much we know.  But how do you get customers to do reviews?  As a market researcher, I know only too well the challenge of getting customers to feedback on anything at all: less than 2% of the adult population (in the UK) willingly participate in research – they’ve just …

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Another day, another top 10 list, but this one is really useful, so I’ve summarized and annotated.  A thoughtful top 10 list of top social media tools for online retailers by Linda Bustos from Get Elastic, the e-commerce blog from ElasticPath.  Top of Linda’s list, in order of impact, are customer reviews – the elixir of social …

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The Financial Times ran an interesting article on social commerce recently (archived below for reference). Top takeouts; Value of social commerce (qua user reviews) is not just sales – but also a valued source of direct customer feedback for retailers and manufacturers Social commerce is the business application of social media of choice because it delivers …

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The 2009 Internet Retailer Top 500 Guide lists PowerReviews and Bazaarvoice as the top customer reviews service providers for US e-commerce sites. BizRate, part of Shopzilla Inc (who recently partnered with PowerReviews to distribute PowerReviews’ product review solutions in Europe), is cited as the 3rd player in the market.  Data was gathered by Internet Retailer …

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Top line findings from a social commerce survey of 1,000 frequent US online shoppers in August 2009 by the e-tailing group and Ripple6, a provider of social media services to online retailers. Key Findings – Social Commerce: Conversations Among Consumers Survey 1. Shoppers are Social – 67% spend at least 1 hour per week on …

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At the recent LIFT social commerce conference in Georgia, Eric T. Bradlow, co-director of the University of Pennsylvania’s Wharton Interactive Media Initiative, presented top ten myths of social media. It’s a super back-pocket list for any marketer thinking of investing in social media – and a useful evidence-based antidote to social media hype. Here’s a …

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I’ve been thinking about Atrinsic (the digital advertising and marketing services provider) and its recent purchase of Shopit, the social commerce company that lets buyers and sellers complete simple transactions on social networking sites. Strategically, this purchase could be a smart move for Atrinsic, if brand storefronts in social networks such as the Alvenda powered 1-800-flowers …

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Leading UK high street shoe retailer Barratts is rolling out social commerce functionality across it’s six websites (Barratts.co.uk, Pricelessshoes.co.uk, minibarratts.co.uk, petitfeet.co.uk, bigshoeboutique.co.uk and discountshoestore.co.uk). Online shoppers can read customer reviews, and rate and review their own purchases, courtesy of Bazaarvoice – Barratt’s social commerce solution provider.  Shoppers are being incentivised to review their purchases with …

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More evidence that Facebook is transforming itself into a social commerce platform.  Nimbit, specialists in direct-to-fan music marketing has just launched MyStore storefront for Facebook. Nimbit MyStore allows musicians, managers, and labels to sell and market music, merchandise and eTickets directly from the artist’s Facebook profile (no fiddly messing around with iTunes or TicketMaster). Nimbit …

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How do you measure social media? Well, we’re a big fan of ROI, measuring social media by it’s impact on your P&L – costs cut or profits generated.  Econsultancy has compiled a fuller list, including non-ROI performance indicators… Traffic Generated Interaction Increased (comments made on your content (on or offsite)) Sales Made (inbound traffic from …

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Interesting post by Jim Sterne over at NetImperative on measuring social media. In a nutshell, Jim proposes 5 practical ways to measure social media… Reach (Theoretical – audience linked to you) Reach (Real – audience reading your content) Impact (Pass-on – people talking about your content) Impact (Sentiment – people liking/disliking you/your content) Impact (Key …

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Useful presentation (that appears to have been “liberated’ and posted to Scribd) on practical and proven solutions for online retailers to get value (awareness, reputation, traffic or sales) out of social media by Ashley Friedlein (Econsultancy.com).  It includes a top 10 checklist for retailers starting out on the social media journey Top ten checklist for retailers starting …

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