More FT Coverage of Social Commerce

Another recent article in the Financial Times on social commerce (archived below for reference), talking about the rise Facebook storefronts and twitter deal feeds.  The article reports that Alvenda will be launching 20 more Facebook storefronts in the next couple of months. With the announcement that PayPal is launching it’s own...

Three Cheers for Vuitton Fashion Show on Facebook

Pierre Raiman over at the Sherpad social commerce blog has posted an article on Vuitton’s choice of Facebook for streaming it’s fashion show - resulting in a big bump in sign ups to Vuitton’s art of travel Facebook page (run as a ‘Flog’ - Facebook blog). It’s good to see luxury brands,...

Viral Facebook Stores / Newsfeed Stores in Facebook

Interesting article (archived below) from AdAge on the ongoing evolution of Facebook from social networking platform to social commerce platform. Right now, if brands want to sell on Facebook, they can create a shopping widget, set up a Facebook storefront or add to Facebook’s gift store that takes Facebook Credits (PayPal for...

Review Waves / A Killer Social Commerce App on Google Wave?

Google Wave, incase you’ve been on another planet, is the next generation email service from Google - a new personal communication and collaboration tool that fuses email, instant messaging and multimedia content into conversation threads called “waves”. With Wave, Google is not only attempting to do nothing less...

Social Commerce Live Stats?

You may have seen Gary Haye’s live “Social Media Count” widget (below) that counts posts, blogs, uploads made since you access a page.  Really makes social media come aLive… Might not a Social Commerce version of this - a live “Social Commerce Count” - be a useful tool for helping...

Forrester on the Future of the Social Web

So, according to the recent Forrester report by Jeremiah Owyang on the Future of the Social Web, the future of the social web is in fact social commerce.  What I found interesting about this research is the idea that social commerce will be as much about innovation as it is about shopping. Forrester break up the timeline of the social...

BusinessWeek on Social Commerce

Douglas MacMillan over at BusinessWeek asks the question “Does social media sway online shopping?”  and used a recent MyYearbook survey of 45K users to answer the question. The results - 17% of respondents said they had posted information about something they wanted to buy as a status message or on their profile page so...

How to Get Customers to Review

So customer reviews shift stock - that much we know.  But how do you get customers to do reviews?  As a market researcher, I know only too well the challenge of getting customers to feedback on anything at all: less than 2% of the adult population (in the UK) willingly participate in research - they’ve just got better...

Top 10 Social Media Tools for Retail

Another day, another top 10 list, but this one is really useful, so I’ve summarized and annotated.  A thoughtful top 10 list of top social media tools for online retailers by Linda Bustos from Get Elastic, the e-commerce blog from ElasticPath.  Top of Linda’s list, in order of impact, are customer reviews - the elixir...

Views You Can Use: FT article on Social Commerce

The Financial Times ran an interesting article on social commerce recently (archived below for reference). Top takeouts; Value of social commerce (qua user reviews) is not just sales - but also a valued source of direct customer feedback for retailers and manufacturers Social commerce is the business application of social media of...

Top Social Commerce Survey Findings (Ripple6)

Top line findings from a social commerce survey of 1,000 frequent US online shoppers in August 2009 by the e-tailing group and Ripple6, a provider of social media services to online retailers. Key Findings - Social Commerce: Conversations Among Consumers Survey 1. Shoppers are Social - 67% spend at least 1 hour per week on...